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Director - Brand Strategy and Marketing, Rare Disease Business Unit

Company: Takeda Pharmaceuticals
Location: Boston
Posted on: October 19, 2020

Job Description:

Job Description Are you looking for a patient-focused, innovation-driven company that will inspire you and empower you to shine? Join us as a Director, U.S. Brand Strategy and Marketing for our Rare Disease Business Unit in our Boston, MA office. Here, you will be a vital contributor to our inspiring, bold mission. As a Director, US Brand Strategy and Marketing working in the Rare Business Unit, you will be empowered to develop overall U.S. pre-launch brand strategy and tactical plan resulting in execution of a successful launch of a transplant asset. In this role, you will contribute to Takeda---s mission by fostering innovation and always ensuring the patient is first. A typical day will include: POSITION OBJECTIVES: Foster an innovative mindset to effectively develop the commercial launch plan for the US and lead the key tactical planning activities Successfully build the company---s reputation and credibility within the transplant community, establish strong connections with patient advocacy groups and launch the physician and patient activation campaigns in the U.S. Partner with BU leadership lead cross functional Rare U.S. brand team ensuring development and execution of strategic/tactical marketing plans and achievement of key business objectives on time and within the operational budget POSITION ACCOUNTABILITIES: Orchestrate brand planning process by mobilizing all functional leads to create a cross-functional situational analysis and strategic direction Lead all key aspects of market understanding, pre-launch preparation and promotion, including audience definition and segmentation, branding, positioning, key messages, and promotional material development for the transplantation market Lead development of promotional and medical communications strategy for HCPs, patients & caregivers Executional oversight of external stakeholder promotions and disease state initiatives Maintain core brand message architecture and creative to be aligned to brand and/or franchise---s strategic priorities Drive overall marketing direction that corresponds to and takes advantage of key environmental changes in the market, competition, new data, treatment paradigm shifts, and market events that require reaction Serve as Brand representative to GPT, medical evidence sub-team, market access and channel strategy and other functional teams supporting launch Develop/nurture partnerships with transplant centers, patient services and patient advocacy organizations (national/regional/ local) Partner with U.S. sales, account management and medical leadership teams to ensure appropriate salesforce infrastructure, staffing and training programs are adequately developed to support pre/post launch activity plans Oversee development and evolution of tactics and resources across all available channels --- personal, digital, social media, medical congress and others as required Support and guide development of direct report(s) in marketing expertise, organizational awareness, exposure and career development Manage high level relationships with key creative agencies/consultants in support of core HCP/patient audience needs and conduct yearly assessments Support in representing brand-specific commercial perspectives in organizational decision-making related to Business Unit Leadership Team, PVPS (Global Commercial), Global Product Team, clinical development and life cycle management programs. Develop and manage operational budget to within /- 2% EDUCATION, BEHAVIORAL COMPETENCIES AND SKILLS: Bachelor---s Degree required; Advanced degree (MBA, MA/MS, PharmD, etc.) highly preferred accompanied by 8-10 years of progressively responsible marketing, sales or related functional experience within the bio-pharmaceutical industry Must have related experience within transplantation; infectious disease area experience preferred At least 5 years in brand leadership/managerial level positions with increasing responsibilities; including brand launch experience Therapeutic knowledge --- an in-depth understanding of transplantation and infectious disease; treatment paradigms and future trends Product knowledge --- comprehensive understanding of the medical /therapeutic usage of products in the transplantation/infectious disease areas Experience developing and implementing advanced marketing technologies including social media and artificial intelligence Strong leadership skills with an ability to set direction, generate commitment, identify and resolve issues, and evaluate risk Strong interpersonal, oral and written communication skills TRAVEL REQUIREMENTS: Travel to internal and external meetings approximately 10-20% will be required

Keywords: Takeda Pharmaceuticals, Boston , Director - Brand Strategy and Marketing, Rare Disease Business Unit, Executive , Boston, Massachusetts

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