Marketing Director

Company: PTC Inc.
Location: Boston
Posted on: November 23, 2020

Job Description:

http://careers.ptc.com/TGnewUI/Search/home/HomeWithPreLoad?partnerid=2&siteid=5213&PageType=JobDetails&jobid=3093206&codes=IND Job Description for Advertising Purposes This role will focus on growing participation in freemium AR offerings, and transitioning interest in Vuforia Chalk remote assistance capabilities into broader sales demand for AR. In this role, you will be responsible for planning and executing online and offline growth marketing programs that drive measurable results and support net-new logo acquisition, customer retention, and expansion revenues. You will work cross-functionally to develop an end-to-end Freemium marketing strategy, leading a new marketing motion at PTC focused on driving market awareness, widespread AR adoption, and new upsell paths.This role will sit within the AR demand generation organization, working closely with other demand generation professionals, as well as with critical stakeholders in product marketing, customer success, analyst relations, PR, and digital marketing. This role will also be tightly integrated into the broader product-led growth team within the AR segment, collaborating cross-functionally with members of the product, growth, sales, and market strategy teams. Day to Day?--Design and lead the implementation of PTC?s AR Freemium marketing and demand generation strategies?--Build programs and campaigns that drive freemium registrations, product adoption, and sales pipeline?--Coordinate and collaborate on campaign content development?--Manage a substantial budget for freemium demand generation Exerience?--Monitor, analyze and report on program results with particular emphasis on registrations, PQLs, pipeline creation, deal conversions, upsell/cross-sell, and ROI?--Critical thinking and proactive problem-solving?--Comfort with evolving strategies?--Strong communication and collaboration skills?--Quick, confident, data-driven decision making PTC Company Description About PTC (NASDAQ: PTC) PTC unleashes industrial innovation with award-winning, market-proven solutions that enable companies to differentiate their products and services, improve operational excellence, and increase workforce productivity. With PTC, and its partner ecosystem, manufacturers can capitalize on the promise of today?s new technology to drive digital transformation. Why Join Us and Benefits Summary When looking for a new job, we know you are looking for something that aligns with your values, passions, dreams, and lifestyle. Our team is passionate and committed. We are driven by innovation and value our work-life balance. Check out what it?s like to work at PTC at #lifeatPTC. We believe that diversity of experience and background leads to better ideas and a stronger company. We encourage everyone to bring their unique perspectives to our team. We take a holistic view of the employee experience and provide you with what you need to take care of your health, your wealth, your well-being, and your career. PTC benefits are among the most competitive in the industry. While your salary is the major component of your compensation, you also receive a competitive benefits package including: ? Retirement Savings Plan with Company Match ? Employee Stock Purchase Plan (ESPP) ? Healthcare and Dental insurance ? Paid Time Off and Sick Time ? Birthday Day-off ? Tuition Reimbursement (Canada, India, Israel, US) ? Holiday Pay ? Employee Referral Program ? Management and Employee Training Development ? Other Regional-specific Benefits All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Keywords: PTC Inc., Boston , Marketing Director, Executive , Boston, Massachusetts