Digital Content Manager
Company: ToolsGroup
Location: Boston
Posted on: February 25, 2021
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Job Description:
About Us We are a dynamic, rapidly growing global company and
the innovators of service-driven supply chain planning software.
For more than two decades, we've been helping companies around the
world overcome demand volatility and supply chain complexity so
they can deliver outstanding service to their customers and bottom
line.Our solutions have been recognized by customers globally and
analyst firms, such as Gartner, for our ability to support service
and inventory trade-offs, while dramatically improving planner
productivity. ToolsGroup has been successfully deployed worldwide
in more than 44 countries, and we have one of the highest customer
retention rates in our industry.About the Role We are currently
searching for a Digital Content Marketing Manager who will
spearhead the creation, execution and tracking of content and
campaigns via digital channels including social media, website, and
industry publications. In this is a critical role, you will be
driving our brand influence and helping global marketing and sales
teams generate leads and win new business. You will be part of a
global, distributed team, so it is essential you are able to work
comfortably and effectively not in the same physical location as
most of your team members. Because you will be a key influencer and
creator of sales and marketing content you should have a relentless
focus on messages that are relevant and compelling for our target
buyers and customers. You should be comfortable reaching out to new
people within the organization for content input and challenging
the status quo when it comes to our content creation and publishing
practices for continuous improvement. Main Responsibilities*
Maintain digital content marketing calendar, measure performance
and test new tactics to continually increase content engagement*
Own ToolsGroup's video marketing strategy and content plan.
Coordinate the use of video into the overall marketing strategy,
consult with external contractors and distribute video across
multiple media platforms* Write buyer-focused top-of-funnel digital
content including ebooks, infographics, and blogs* Investigate and
execute content syndication programs to expand the reach of quality
ToolsGroup content* Create impactful social media content and
campaigns for various platforms* Develop cross-channel demand
generation and nurturing campaigns for North America including
writing content and creative input. Share with international
marketers for localization* Grow ToolsGroup's new leads funnel by
converting site traffic through calls-to-action, thank you pages,
and dynamic content. Monitor and track web conversion points and
test and optimize for continuous improvement* Work with senior
director of marketing and communications to execute SEO strategy to
increase organic traffic and site conversionsRequirements * Over 5
years of experience in digital marketing or marketing communication
position* Bachelor's degree in Marketing, Communications, or
related field* Experience optimizing website and social media
channels for SEO as well as usability.* Experience creating and
optimizing video content across digital channels.* In-depth
knowledge of various social media platforms' best practices and
analytics, and related software (i.e., Sprout, Buffer, Hootsuite,
HubSpot)* Up to date on the latest trends and technologies in
digital marketing* Proficient with marketing automation software
(i.e., Hubspot, Marketo, Pardot) as well as Salesforce CRM* Highly
creative with excellent analytical abilities, outstanding oral and
written communication and interpersonal skills and the ability to
thrive in an autonomous work environment.Why Join ToolsGroup?Our
people are the engine that propels ToolsGroup to innovate - pushing
the boundaries of what's possible.Our benefits don't stop with
competitive salaries, 401K matching with immediate vesting,
comprehensive medical, dental, vision, and life/disability
insurance. We also provide our employees commuter reimbursement,
on-site fitness centre, flexible work schedules, career growth
opportunities and most importantly--- the opportunity to surround
yourself with the very best and brightest from around the globe.Are
you ready to take this exciting opportunity and develop your
professional career within a growing company?Then, send us your
application today and join our team!
Keywords: ToolsGroup, Boston , Digital Content Manager, Executive , Boston, Massachusetts
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