Digital Content Manager

Company: ToolsGroup
Location: Boston
Posted on: February 25, 2021

Job Description:

About Us We are a dynamic, rapidly growing global company and the innovators of service-driven supply chain planning software. For more than two decades, we've been helping companies around the world overcome demand volatility and supply chain complexity so they can deliver outstanding service to their customers and bottom line.Our solutions have been recognized by customers globally and analyst firms, such as Gartner, for our ability to support service and inventory trade-offs, while dramatically improving planner productivity. ToolsGroup has been successfully deployed worldwide in more than 44 countries, and we have one of the highest customer retention rates in our industry.About the Role We are currently searching for a Digital Content Marketing Manager who will spearhead the creation, execution and tracking of content and campaigns via digital channels including social media, website, and industry publications. In this is a critical role, you will be driving our brand influence and helping global marketing and sales teams generate leads and win new business. You will be part of a global, distributed team, so it is essential you are able to work comfortably and effectively not in the same physical location as most of your team members. Because you will be a key influencer and creator of sales and marketing content you should have a relentless focus on messages that are relevant and compelling for our target buyers and customers. You should be comfortable reaching out to new people within the organization for content input and challenging the status quo when it comes to our content creation and publishing practices for continuous improvement. Main Responsibilities* Maintain digital content marketing calendar, measure performance and test new tactics to continually increase content engagement* Own ToolsGroup's video marketing strategy and content plan. Coordinate the use of video into the overall marketing strategy, consult with external contractors and distribute video across multiple media platforms* Write buyer-focused top-of-funnel digital content including ebooks, infographics, and blogs* Investigate and execute content syndication programs to expand the reach of quality ToolsGroup content* Create impactful social media content and campaigns for various platforms* Develop cross-channel demand generation and nurturing campaigns for North America including writing content and creative input. Share with international marketers for localization* Grow ToolsGroup's new leads funnel by converting site traffic through calls-to-action, thank you pages, and dynamic content. Monitor and track web conversion points and test and optimize for continuous improvement* Work with senior director of marketing and communications to execute SEO strategy to increase organic traffic and site conversionsRequirements * Over 5 years of experience in digital marketing or marketing communication position* Bachelor's degree in Marketing, Communications, or related field* Experience optimizing website and social media channels for SEO as well as usability.* Experience creating and optimizing video content across digital channels.* In-depth knowledge of various social media platforms' best practices and analytics, and related software (i.e., Sprout, Buffer, Hootsuite, HubSpot)* Up to date on the latest trends and technologies in digital marketing* Proficient with marketing automation software (i.e., Hubspot, Marketo, Pardot) as well as Salesforce CRM* Highly creative with excellent analytical abilities, outstanding oral and written communication and interpersonal skills and the ability to thrive in an autonomous work environment.Why Join ToolsGroup?Our people are the engine that propels ToolsGroup to innovate - pushing the boundaries of what's possible.Our benefits don't stop with competitive salaries, 401K matching with immediate vesting, comprehensive medical, dental, vision, and life/disability insurance. We also provide our employees commuter reimbursement, on-site fitness centre, flexible work schedules, career growth opportunities and most importantly--- the opportunity to surround yourself with the very best and brightest from around the globe.Are you ready to take this exciting opportunity and develop your professional career within a growing company?Then, send us your application today and join our team!

Keywords: ToolsGroup, Boston , Digital Content Manager, Executive , Boston, Massachusetts