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Growth Marketing Manager

Company: Workable
Location: Boston
Posted on: February 25, 2021

Job Description:

Workable makes software to help companies find and hire great people. We get recruiting and its role in building healthy workplaces - which is why we're proud more than 20,000 teams around the world use Workable to do exactly that.And while we take recruiting seriously, we don't take ourselves too seriously. At Workable, you'll find smart people who have fun, learn and innovate, and help others do the same. We brainstorm, we laugh, and, occasionally, we party (there's a lot to celebrate), but we also appreciate people's need for quiet time and focused work. We respect everyone, we hire the best, and make sure every experience is special.* Own and be accountable to the performance of our marketing website and its ability to deliver on key business objectives including self service sales, inbound demand, trial signups, and overall traffic growth.* Own and be accountable to the performance of our display, paid social, search, affiliate, retargeting, and new demand channel performance* Forecast, measure, analyze and report on digital demand campaigns across the full funnel* Own our digital demand growth strategy, setting the direction and managing our external agencies, leading the expectation / goal setting for campaigns and holding partners accountable to our standards of performance.* Work closely with other marketing leaders to align growth initiatives with content strategy, upcoming product launches, and the progress of strategic initiatives* Partner with cross-functional teams to improve trial conversion and activation rates and help lead a transition to a more product led motion.* Guide paid efforts across channels and shifting spend to drive growth while maintaining overall return on ad spend* Oversee the development, testing, and analysis of new ad units and creative tactics to drive continuous improvement and maximize performance.Requirements* 5 years of user acquisition and growth marketing experience including Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, SEO, etc., focused on B2B demand generation and self-service sales.* Familiarity conducting analysis on acquisition and ad buying to deliver ROI-including A/B testing alternatives and identifying fraud.* Up-to-date with the latest trends, market-leading tooling, mobile measurement platforms, and best practices of mobile performance marketing.* You are analytically minded, strong attention to detail, and the ability to identify trends within data sets* Bachelor's degree or higherBenefitsOn top of an exciting, vibrant and intellectually challenging remote friendly environment, we offer* Competitive compensation* Mobile Plan* Health and Wellness benefits* Generous PTO* Apple gear* Access to the best productivity and training tools* Continuous personal growth and clear career development planWorkable is most decidedly an equal opportunity employer. We want applicants of diverse backgrounds and hire without regard to race, color, gender, religion, national origin, ancestry, citizenship, disability, age, sexual orientation, or any other characteristic protected by law.

Keywords: Workable, Boston , Growth Marketing Manager, Executive , Boston, Massachusetts

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