Growth Marketing Manager
Company: Workable
Location: Boston
Posted on: February 25, 2021
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Job Description:
Workable makes software to help companies find and hire great
people. We get recruiting and its role in building healthy
workplaces - which is why we're proud more than 20,000 teams around
the world use Workable to do exactly that.And while we take
recruiting seriously, we don't take ourselves too seriously. At
Workable, you'll find smart people who have fun, learn and
innovate, and help others do the same. We brainstorm, we laugh,
and, occasionally, we party (there's a lot to celebrate), but we
also appreciate people's need for quiet time and focused work. We
respect everyone, we hire the best, and make sure every experience
is special.* Own and be accountable to the performance of our
marketing website and its ability to deliver on key business
objectives including self service sales, inbound demand, trial
signups, and overall traffic growth.* Own and be accountable to the
performance of our display, paid social, search, affiliate,
retargeting, and new demand channel performance* Forecast, measure,
analyze and report on digital demand campaigns across the full
funnel* Own our digital demand growth strategy, setting the
direction and managing our external agencies, leading the
expectation / goal setting for campaigns and holding partners
accountable to our standards of performance.* Work closely with
other marketing leaders to align growth initiatives with content
strategy, upcoming product launches, and the progress of strategic
initiatives* Partner with cross-functional teams to improve trial
conversion and activation rates and help lead a transition to a
more product led motion.* Guide paid efforts across channels and
shifting spend to drive growth while maintaining overall return on
ad spend* Oversee the development, testing, and analysis of new ad
units and creative tactics to drive continuous improvement and
maximize performance.Requirements* 5 years of user acquisition and
growth marketing experience including Paid Search, Paid Social,
Display, Retargeting, Affiliate, CRO, SEO, etc., focused on B2B
demand generation and self-service sales.* Familiarity conducting
analysis on acquisition and ad buying to deliver ROI-including A/B
testing alternatives and identifying fraud.* Up-to-date with the
latest trends, market-leading tooling, mobile measurement
platforms, and best practices of mobile performance marketing.* You
are analytically minded, strong attention to detail, and the
ability to identify trends within data sets* Bachelor's degree or
higherBenefitsOn top of an exciting, vibrant and intellectually
challenging remote friendly environment, we offer* Competitive
compensation* Mobile Plan* Health and Wellness benefits* Generous
PTO* Apple gear* Access to the best productivity and training
tools* Continuous personal growth and clear career development
planWorkable is most decidedly an equal opportunity employer. We
want applicants of diverse backgrounds and hire without regard to
race, color, gender, religion, national origin, ancestry,
citizenship, disability, age, sexual orientation, or any other
characteristic protected by law.
Keywords: Workable, Boston , Growth Marketing Manager, Executive , Boston, Massachusetts
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