Director, Market Access MARKETING (PAYER MARKETING)

Company: MRINetwork
Location: Boston
Posted on: February 25, 2021

Job Description:

Director, Market Access MARKETING (PAYER MARKETING) Type: Permanent
Experience: Director Management (Director/Head of Organization)
Education: Bachelor's Degree
Category: Marketing / Advertising
Industry: Healthcare / Pharmaceutical
Company: Parkwood International
Reference ID: IjMpde
Date Posted: 02/18/2021
Shortcut: http://jobs.mrinetwork.com/H95v3Y
Director, Market Access Marketing (Payer Marketing) My client is a fast-growing pharmaceutical company located in the western suburbs of Boston, MA. They are creating innovative therapies that help transform people's lives, while playing an increasingly active role in the future of global health. They strive to contribute to society through innovative application of science and medicine for the betterment of healthcare worldwide. Their culture is collaborative, very positive, high energy, enthusiastic people. It's a culture where you can be noticed, advance, and make a difference, to the company, and to the patients they serve. They are looking, not just for someone who can do the job today, but for someone who can grow to become one of their organization's future leaders. If you are curious, passionate, and determined to make a difference, this could be the organization for you! I am seeking a Director, Market Access Marketing to join their Commercial team. This is a CUSTOMER-FACING MARKETING role. YOU:

• 10 years pharma experience, with at least 5 years in market access (payer marketing)
• Account Management, Brand Marketing, Pharmacy or Integrated Delivery Systems/Systems of Care experiences are all a plus
• Customer-focused
• Strong analytical skills
• Comprehensive understanding of the US healthcare system
• Direct report management a plus but not required
• Must be authorized to work for any employer without sponsorship
• ROLE CAN BE A COMMUTER ROLE WITH TRAVEL INTO BOSTON OFFICE AS NEEDED The Director, Market Access Marketing will be responsible for owning the customer experience for some of the largest payers in the United States (Optum/United/AARP, CVS/Aetna and the downstream accounts affiliated with these plans) and will be responsible for all in-line and pipeline brands relevant to these customers. They will collaboratively develop a customer specific or segment specific marketing plan to enhance customer engagement to achieve company, account and product goals. This individual will work closely with Product Therapeutic Leads, HEOR Teams, and other internal stakeholders to execute market access customer engagement strategies. This individual acts as a critical liaison to our Account Director teams and will be expected to attend team meetings, attend/lead conferences and meet with aligned Market Access customers. RESPONSIBILITIES:
  • Collaborates with business partners across the organization to develop and execute customer engagement strategies and engagement of activities
  • Engages with brand partners to identify early inputs for brand strategies
  • Works in close collaboration with the Product Therapeutic Leads, HEOR teams and other internal stakeholders to drive market access customer engagement activities
  • Owns the customer experience
  • Has a global understanding of company therapeutic areas and brands
  • Ascertains customer needs and prioritizes opportunities
  • Develops and executes the overarching marketing plans for their aligned customers, segment or channel
  • Acts as a critical liaison to our Account Director teams and will be expected to attend team meetings, attend/lead conferences and meet with aligned Market Access Customers
  • Work with internal and external segment or channel experts to identify leading trends, market dynamics and translate into meaningful recommendations for the company
  • Design and conduct research along with Commercial Analytics team to aid in the development of sound market access business strategies
  • Participate in Medical, Legal, Regulatory and Compliance review processes
  • Effectively manage budgets and project timelines
  • Represent the company and Market Access as a trusted advisor to both internal and external stakeholders REQUIREMENTS:
    • Bachelor's Degree Required
    • Minimum of 10 years' experience in pharmaceutical/biotech industry, with a minimum of 5 years Market Access Marketing (Payer Marketing)
    • Brand Marketing, Account Management, Pharmacy or Integrated Delivery Systems/Systems of Care are all a plus
    • Management of direct reports desirable, but not a requirement
    • Capable of building and leading initiatives, teams, consensus from the ground up
    • Operates and strategizes with the customer experience in mind
    • Comprehensive understanding of US healthcare system and influencers
    • Strong Analytical skills including experience in conducting research, data mining, modeling and analysis
    • Entrepreneurial spirit and ability to identify problems/barriers and quickly assimilate information to develop actionable and effective opportunities and solutions
    • Ability to manage complexity and ambiguity in a highly matrixed environment
    • Results oriented with excellent communication and presentation skills
    • Ability to collaborate across functions and seek diverse perspectives
    • Thought leader with a possibility mindset to innovate and generate new opportunities to deliver on the customer experience
    • Intellectual curiosity combined with a strong market and customer orientation to identify breakthrough opportunities to both customer and company goals
    • Excellent interpersonal skills - ability to lead and collaborate effectively in a team and build strong relationships with stakeholders at all levels

Keywords: MRINetwork, Boston , Director, Market Access MARKETING (PAYER MARKETING), Executive , Boston, Massachusetts