Demand Generation Manager

Company: Withings
Location: Boston
Posted on: February 25, 2021

Job Description:

About UsWithings aims to be the most trusted name in clinical grade smart health devices. Already the leading innovator of smart scales, our ecosystem includes blood pressure and sleep monitors, thermometers, and health/activity wearables, too. Ergonomic and unobtrusive, Withings devices appeal to the eye, as well as look after the heart. Our intuitive and reliable interfaces make a daily checkup a breeze, and this helps us to achieve our most important goal changing people's lives.Today, our products power a diverse and growing set of health programs, centered on disease prevention and promoting healthy habits. From remote patient monitoring, to clinical research, to chronic disease management, Withings has dedicated solutions which provide the richest array of accurate, real-world data, thanks to our complete ecosystem of connected devices, data connectivity options, and our remote patient monitoring platform.About The RoleWe are building a Demand Generation team within our US-based Health Solutions business unit. We're seeking the first member of this team, to help us accelerate the growth of this business. The Demand Generation team will be responsible for building the lead generation strategy for each of the B2B verticals we want to scale. We will build new tactical approaches across the entire B2B funnel, to increase the volume of leads intelligently and efficiently, as we simultaneously grow our Health Solutions Sales team.As the Demand Generation Manager, you will be in charge of building out this function within the business unit, with total responsibility for the strategy, tactics, and resources of the team, depending on the readiness of each B2B vertical to be scaled up. You will work closely with the Paris-based B2B Marketing Project Lead, the US-based B2B Sales team, and you will have the support of our existing teams of marketing functional experts, including specialized content and online marketing teams.Responsibilities* Build dedicated inbound and outbound lead generation strategies for each of our B2B verticals, defining the planning, budget, and necessary resources for each vertical* Drive strategic decisions and execute marketing programs across email, advertising, content marketing, website, SEO/SEM, webinar, and event marketing* Implement lead nurturing tactics in collaboration with B2B Sales and Sales Development teams* Lead a selection process for marketing automation tools and oversee their implementation and management* Monitor, analyze and optimize campaigns to maximize ROI* Work hand in hand with sales teams, content marketing, marketing communications, and online/digital marketing teams to implement campaigns and optimize the lead generation funnel* Develop and monitor timelines and marketing calendar, to ensure cohesive, coordinated execution across the organization.Requirements* Enthusiasm for Withings' preventive health mission and the potential of technology to improve our lives* Desire to work hard and collaborate cross-functionally with diverse global teams* 5+ years in marketing, with the majority of that time in B2B demand generation roles* Minimum of 2 years' experience using Salesforce, Marketing Automation and 3rd Party Integrated Tools* Prior working experience planning and executing webinar programs* Prior experience with organizing B2B events* Knowledge of current best practices and new strategies for digital and lead generation marketing* Ability to innovate and build functions from scratch* Ability to create great collaboration with very diverse teams* Excellent communication skills - both spoken and written* Prior experience in healthcare is a plus* Enjoy working in a dynamic, fast-paced environment; must be a self-starter* Bachelor's degree required. A degree in Business, Marketing, and/or Communication is a plus.Benefits* Health Care Plan (Medical, Dental & Vision)* Retirement Plan (401k)* Life Insurance (Basic, Voluntary & AD&D)* Paid Time Off (Vacation, Sick & Public Holidays)* Family Leave (Maternity, Paternity)* Short Term & Long Term Disability* Training & Development* Free Food & Snacks* Fitness Club Reimbursement* Healthcare & Dependent Care FSA* Commuter FSA* Bike-to-work benefit

Keywords: Withings, Boston , Demand Generation Manager, Executive , Boston, Massachusetts