Demand Generation Manager
Company: Withings
Location: Boston
Posted on: February 25, 2021
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Job Description:
About UsWithings aims to be the most trusted name in clinical
grade smart health devices. Already the leading innovator of smart
scales, our ecosystem includes blood pressure and sleep monitors,
thermometers, and health/activity wearables, too. Ergonomic and
unobtrusive, Withings devices appeal to the eye, as well as look
after the heart. Our intuitive and reliable interfaces make a daily
checkup a breeze, and this helps us to achieve our most important
goal changing people's lives.Today, our products power a diverse
and growing set of health programs, centered on disease prevention
and promoting healthy habits. From remote patient monitoring, to
clinical research, to chronic disease management, Withings has
dedicated solutions which provide the richest array of accurate,
real-world data, thanks to our complete ecosystem of connected
devices, data connectivity options, and our remote patient
monitoring platform.About The RoleWe are building a Demand
Generation team within our US-based Health Solutions business unit.
We're seeking the first member of this team, to help us accelerate
the growth of this business. The Demand Generation team will be
responsible for building the lead generation strategy for each of
the B2B verticals we want to scale. We will build new tactical
approaches across the entire B2B funnel, to increase the volume of
leads intelligently and efficiently, as we simultaneously grow our
Health Solutions Sales team.As the Demand Generation Manager, you
will be in charge of building out this function within the business
unit, with total responsibility for the strategy, tactics, and
resources of the team, depending on the readiness of each B2B
vertical to be scaled up. You will work closely with the
Paris-based B2B Marketing Project Lead, the US-based B2B Sales
team, and you will have the support of our existing teams of
marketing functional experts, including specialized content and
online marketing teams.Responsibilities* Build dedicated inbound
and outbound lead generation strategies for each of our B2B
verticals, defining the planning, budget, and necessary resources
for each vertical* Drive strategic decisions and execute marketing
programs across email, advertising, content marketing, website,
SEO/SEM, webinar, and event marketing* Implement lead nurturing
tactics in collaboration with B2B Sales and Sales Development
teams* Lead a selection process for marketing automation tools and
oversee their implementation and management* Monitor, analyze and
optimize campaigns to maximize ROI* Work hand in hand with sales
teams, content marketing, marketing communications, and
online/digital marketing teams to implement campaigns and optimize
the lead generation funnel* Develop and monitor timelines and
marketing calendar, to ensure cohesive, coordinated execution
across the organization.Requirements* Enthusiasm for Withings'
preventive health mission and the potential of technology to
improve our lives* Desire to work hard and collaborate
cross-functionally with diverse global teams* 5+ years in
marketing, with the majority of that time in B2B demand generation
roles* Minimum of 2 years' experience using Salesforce, Marketing
Automation and 3rd Party Integrated Tools* Prior working experience
planning and executing webinar programs* Prior experience with
organizing B2B events* Knowledge of current best practices and new
strategies for digital and lead generation marketing* Ability to
innovate and build functions from scratch* Ability to create great
collaboration with very diverse teams* Excellent communication
skills - both spoken and written* Prior experience in healthcare is
a plus* Enjoy working in a dynamic, fast-paced environment; must be
a self-starter* Bachelor's degree required. A degree in Business,
Marketing, and/or Communication is a plus.Benefits* Health Care
Plan (Medical, Dental & Vision)* Retirement Plan (401k)* Life
Insurance (Basic, Voluntary & AD&D)* Paid Time Off (Vacation,
Sick & Public Holidays)* Family Leave (Maternity, Paternity)* Short
Term & Long Term Disability* Training & Development* Free Food &
Snacks* Fitness Club Reimbursement* Healthcare & Dependent Care
FSA* Commuter FSA* Bike-to-work benefit
Keywords: Withings, Boston , Demand Generation Manager, Executive , Boston, Massachusetts
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