Sr. Director, Web Strategy
Posted on: February 25, 2021
Winning Technology and Products -We offer the best technology and
products for the cloud first world. We pioneered cloud security and
continue to grow our 20B + TAM by releasing new products every
year. Investing in People--- A well-funded and world-class--Sales
Strategy and Enablement Team to help you succeed. Sales process,
practical methods and training to help you--ramp faster and close
larger deals as companies accelerate their move to the cloud.
Supportive Leadership--- An industry leading leadership team with
strong values, off the chart business acumen that well help you
succeed quickly, while providing mentorship and career growth.
Competitive; We Play to Win ---We are playing in a Rapidly growing
TAM and huge market mega-shifts that leads directly to Zscaler;
tracking a growth path similar to Salesforce, Workday, &
ServiceNow. As we expand our business, we are looking to add to a
world-class marketing organization that is growing & innovating.
Sr. Director of Web Strategy Reports to: Sr. Director, Corporate
Location: San Jose, CA - HQ or Major Metro US
This key individual will help conceptualize and drive our digital
marketing strategy in order to bring to life Zscaler's technology
transformation story. You will help design and own our Web Strategy
to create an optimal, compelling, and personalized user experience.
You will leverage data analytics, personalization strategies,
analytic tools, and automation to help increase revenue and
profitability, while improving the competitive positioning of our
businesses. This is a comprehensive global role that leverages
Marketing, CxO vision, Web Architecture, Analytics, and Automation
to create a cohesive and connected journey through zscaler.com
What you will do:
- Maintains and delivers the health and progression of our brand
websites, mobile & social platforms, marketing campaign tools,
digital strategy roadmap.
- Develop, execute, and optimize digital media programs that help
tell our brand story, acquire and engage high value accounts, and
meet demand goals.
- Consult with a broader marketing team including senior
executives, lines of business, regional demand managers, and other
key stakeholders on driving acquisition, acceleration, and
expansion through media investments.
- Team with agency partners, managing acquisition strategy, ad
testing & optimization, go to market timelines and calendar,
measurement and reporting.
- Leverage the digital landscape to improve marketing
performance, vendor engagements, tech partnerships, and overall
- Lead teams responsible for application designs, digital
marketing platforms, digital capabilities, and social networks to
identify & maximize business value drivers.
- Provide regular guidance to Product owners, Architects,
Developers, QA, and agencies to maintain consistency of vision and
actionable intelligence from our marketing efforts.
- Stay on top of trends and leading practices in media and
ad-tech industries to drive innovation. What we expect from you:
- 10+ years of experience leading the design and implementation
of digital marketing technologies and social platforms.
- Strong working relationships with Developers, QA, Product
Managers, while capable of translating CxO level leadership vision
into a digital marketing strategy.
- Preferred background in IT, Software Engineering, Computer
Science, or related field.
- Strong Analytical skills, with deep experience in automation,
BI, and dashboard creation. C
- Curiosity and passion for testing and experimentation.
- Strong writing, editing, and communications skills. Why
Zscaler? People who excel at Zscaler are smart, motivated and share
our values. Ask yourself: Do you want to team with the best talent
in the industry? Do you want to work on disruptive technology? Do
you thrive in a fluid work environment? Do you appreciate a company
culture that enables individual and group success and celebrates
achievement? If you said yes, we'd love to talk to you about
joining our award-winning--team. All qualified applicants will
receive consideration for employment--without regard to race, sex,
color, religion,--sexual orientation, gender identity,--national
origin, protected veteran status, or--on the basis
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Keywords: Zscaler, Boston , Sr. Director, Web Strategy, Executive , Allston, Massachusetts
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