Associate Director, Consumer Multichannel Strategy

Company: Incyte Corporation
Location: Wilmington
Posted on: February 25, 2021

Job Description:

The Drive to Discover. The Experience to Deliver. Looking for a challenge and a chance to grow your career? Then Incyte is the pharmaceutical company for you. While our pipeline demonstrates the ability to compete with much larger pharmaceutical companies in selecting compelling targets and creating high-quality drug candidates, our smaller size enables employees to see the direct impact of their contributions on the direction of the company.--Due to our smart, agile culture and cutting-edge science, we--delivered a novel, first-to-market product in an unmet medical need in 2011 - the first in the company's history. Opportunities for taking on new and/or additional responsibilities, in addition to advancement, are a key element in our culture. Add to that a science-based, fast-paced work environment and you've got an exciting company in which to work. In addition to opportunities for growth, we offer an outstanding--benefits --andcompensation --package to help meet personal needs as well. Incyte Corporation values the talents of our diverse workforce and is proud to be an Equal Opportunity Employer. Associate Director, Consumer Multichannel Strategy Incyte is a biopharmaceutical company focused on the discovery, development, and commercialization of novel medicines to meet serious unmet medical needs in oncology and inflammation and autoimmunity. Incyte is committed to the rigorous pursuit of research and development excellence to improve the lives of patients, make a difference in health care, and build sustainable value.-- The Company strives to discover and develop first-in-class and best-in-class medicines-advancing a diverse portfolio of large and small molecules. Job Summary (Primary function)
The Associate Director, Consumer Multichannel Strategy, is part of the Strategic Customer Engagement and Advanced Analytics group within Incyte's US Business Operations & Analytics team. This role works in collaboration with Product Strategy and external partners to coordinate & optimize the patient Multichannel Engagement (MCE) experience cross all channels. The Associate Director will have responsibility across the portfolio (Oncology & IAI). Essential Functions of the Job (Key responsibilities)

• Create and refine channel coordination strategies and execution plans, to harmonize engagement across channels (including digital, CRM, social, print, broadcast) from the customer's perspective.
• Develop & implement integrated MCE plans for consumers for all brands that proactively plan for alignment & impact of consumer engagement on HCP engagement.
• Develop in-depth knowledge of patient customer segments, channel & content preferences and translate those insights into action, to deliver the right content via the best channels in a timely and relevant fashion.
• Project manage & collaborate with cross-functional teams (Product Strategy, Operations, Advanced Analytics) to use data, insights, and predictive analytics to optimize channel effectiveness and capitalize on opportunities for cross channel synergies.
• Create an actionable multichannel measurement plan & deploy forward thinking uses of data/analytics to enhance consumer MCE.
• Work closely with Product Strategy and external partners to ensure timely & accurate implementation of plans & tactics.
• Create & deliver presentations to communicate the Consumer MCE strategy & impact within the organization.
• Explore new channels, technologies and innovative approaches for customer engagement.
  Qualifications (Minimal acceptable level of education, work experience, and competency)
  • Bachelor's degree is required.
  • 8+ years of experience in biotech / pharma or strategic consulting with biotech / pharma.
  • 5+ years of experience with Consumer Customer Engagement / Multichannel Planning / Strategy.
  • In-depth understanding the thought processes behind different Patient digital engagement strategies & tactics, and segmentation approaches aligned to the customers' habits and perspective.
  • In-depth experience with MCE analytics, especially in digital channels (search, web, social, video, display, and CRM) and ability to hone in on the highest quality metrics.
  • Cross-channel and/or campaign optimization experience with a track record of identifying opportunities & translating ideas into testing and implementation.
  • Data driven mindset for decision making, with superior ability to turn data into action.
  • Ability to identify & communicate the trade-offs and rationale behind strategic decision paths.
  • Strong collaboration, project management and analytics / data interpretation skills.
  • Ability to build strong relationships and work effectively across functions to complete initiatives. Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required. Incyte Corporation is committed to creating a diverse environment and is proud to be an equal opportunity employer. The Incyte hiring organization processes your personal data to manage your job application in order to enter into an employment relationship with you if you are the successful candidate.
    
    During the process, you may be asked to respond to questions that will screen out your application if you do not meet certain objective criteria required by the job. You can learn more about this process here . You may have the right to access, delete, restrict, edit, move, or object to the use of your personal data. You may also have a right to report concerns to the authority responsible for data privacy in the country where the position is based or where you live or work.-- You can learn more about Incyte's data protection practices here . By accessing this link you can learn about the types of personal data we collect, how we use it, whether collection and processing is optional, sources of the personal data we process, how it is shared, where it is stored or transferred to, how long we keep it, and contact information for Incyte, Incyte's data protection officer, and your supervisory authority (if applicable). Please contact privacy@incyte.com if you have any questions or concerns or would like to exercise your rights.

Keywords: Incyte Corporation, Boston , Associate Director, Consumer Multichannel Strategy, Executive , Wilmington, Massachusetts