Associate Director, Consumer Multichannel Strategy
Company: Incyte Corporation
Posted on: February 25, 2021
The Drive to Discover. The Experience to Deliver. Looking for a
challenge and a chance to grow your career? Then Incyte is the
pharmaceutical company for you. While our pipeline demonstrates the
ability to compete with much larger pharmaceutical companies in
selecting compelling targets and creating high-quality drug
candidates, our smaller size enables employees to see the direct
impact of their contributions on the direction of the company.--Due
to our smart, agile culture and cutting-edge science, we--delivered
a novel, first-to-market product in an unmet medical need in 2011 -
the first in the company's history. Opportunities for taking on new
and/or additional responsibilities, in addition to advancement, are
a key element in our culture. Add to that a science-based,
fast-paced work environment and you've got an exciting company in
which to work. In addition to opportunities for growth, we offer an
outstanding--benefits --andcompensation --package to help meet
personal needs as well. Incyte Corporation values the talents of
our diverse workforce and is proud to be an Equal Opportunity
Employer. Associate Director, Consumer Multichannel Strategy Incyte
is a biopharmaceutical company focused on the discovery,
development, and commercialization of novel medicines to meet
serious unmet medical needs in oncology and inflammation and
autoimmunity. Incyte is committed to the rigorous pursuit of
research and development excellence to improve the lives of
patients, make a difference in health care, and build sustainable
value.-- The Company strives to discover and develop first-in-class
and best-in-class medicines-advancing a diverse portfolio of large
and small molecules. Job Summary (Primary function)
The Associate Director, Consumer Multichannel Strategy, is part of
the Strategic Customer Engagement and Advanced Analytics group
within Incyte's US Business Operations & Analytics team. This role
works in collaboration with Product Strategy and external partners
to coordinate & optimize the patient Multichannel Engagement (MCE)
experience cross all channels. The Associate Director will have
responsibility across the portfolio (Oncology & IAI). Essential
Functions of the Job (Key responsibilities)
- Create and refine channel coordination strategies and execution
plans, to harmonize engagement across channels (including digital,
CRM, social, print, broadcast) from the customer's
- Develop & implement integrated MCE plans for consumers for all
brands that proactively plan for alignment & impact of consumer
engagement on HCP engagement.
- Develop in-depth knowledge of patient customer segments,
channel & content preferences and translate those insights into
action, to deliver the right content via the best channels in a
timely and relevant fashion.
- Project manage & collaborate with cross-functional teams
(Product Strategy, Operations, Advanced Analytics) to use data,
insights, and predictive analytics to optimize channel
effectiveness and capitalize on opportunities for cross channel
- Create an actionable multichannel measurement plan & deploy
forward thinking uses of data/analytics to enhance consumer
- Work closely with Product Strategy and external partners to
ensure timely & accurate implementation of plans & tactics.
- Create & deliver presentations to communicate the Consumer MCE
strategy & impact within the organization.
- Explore new channels, technologies and innovative approaches
for customer engagement.
Qualifications (Minimal acceptable level of education, work
experience, and competency)
- Bachelor's degree is required.
- 8+ years of experience in biotech / pharma or strategic
consulting with biotech / pharma.
- 5+ years of experience with Consumer Customer Engagement /
Multichannel Planning / Strategy.
- In-depth understanding the thought processes behind different
Patient digital engagement strategies & tactics, and segmentation
approaches aligned to the customers' habits and perspective.
- In-depth experience with MCE analytics, especially in digital
channels (search, web, social, video, display, and CRM) and ability
to hone in on the highest quality metrics.
- Cross-channel and/or campaign optimization experience with a
track record of identifying opportunities & translating ideas into
testing and implementation.
- Data driven mindset for decision making, with superior ability
to turn data into action.
- Ability to identify & communicate the trade-offs and rationale
behind strategic decision paths.
- Strong collaboration, project management and analytics / data
- Ability to build strong relationships and work effectively
across functions to complete initiatives. Disclaimer: The above
statements are intended to describe the general nature and level of
work performed by employees assigned to this job. They are not
intended to be an exhaustive list of all duties, responsibilities,
and qualifications. Management reserves the right to change or
modify such duties as required. Incyte Corporation is committed to
creating a diverse environment and is proud to be an equal
opportunity employer. The Incyte hiring organization processes your
personal data to manage your job application in order to enter into
an employment relationship with you if you are the successful
During the process, you may be asked to respond to questions that
will screen out your application if you do not meet certain
objective criteria required by the job. You can learn more about
this process here . You may have the right to access, delete,
restrict, edit, move, or object to the use of your personal data.
You may also have a right to report concerns to the authority
responsible for data privacy in the country where the position is
based or where you live or work.-- You can learn more about
Incyte's data protection practices here . By accessing this link
you can learn about the types of personal data we collect, how we
use it, whether collection and processing is optional, sources of
the personal data we process, how it is shared, where it is stored
or transferred to, how long we keep it, and contact information for
Incyte, Incyte's data protection officer, and your supervisory
authority (if applicable). Please contact firstname.lastname@example.org if you
have any questions or concerns or would like to exercise your
Keywords: Incyte Corporation, Boston , Associate Director, Consumer Multichannel Strategy, Executive , Wilmington, Massachusetts
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