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VP Marketing (m/f/d

Company: SimScale GmbH
Location: Boston
Posted on: February 25, 2021

Job Description:

We're looking for a driven, energetic and entrepreneurial VP Marketing (m/f/d) to lead SimScale's global marketing strategy and operations in the next phase of our growth. In this role, you will leverage your SaaS Marketing experience to own and improve SimScale's high-velocity demand generation engine and product marketing function in close collaboration with the sales and product teams. You'll develop and nurture SimScale's brand and own overall messaging and communication. As part of the executive team, you'll translate company strategy and business objectives into marketing strategies and tactics and set the company up for long term success. If you are not afraid to roll up your sleeves and be hands on, but are equally adept at leading and developing a world-class marketing team, we'd love to hear from you! The role will ideally be based in Munich. However, we encourage remote candidates to apply, who are open to frequent travel to our head office in Munich. Your Responsibilities

  • Own and improve SimScale's demand generation engine, including marketing automation, SEO, content marketing, website, lead scoring, segmenting and nurturing to support a fast growing sales team
  • Own and develop SimScale's brand and overall messaging
  • Optimize and drive marketing strategies from analysis and insights
  • Build, lead, retain, and motivate a world-class, global marketing team
  • As part of the executive team, translate company strategy and business objectives into strategic and tactical marketing direction Your Profile You have proven strategic marketing leadership experience
    • 10+ years experience in software marketing (5+ in leadership role)
    • Track record in building successful B2B software marketing functions and teams
    • Ability to shift mindset between high level strategy and operational tactics
    • Success in driving brand and awareness via thought leadership, press, analysts, and demand generation tactics
    • Experience interacting with all stakeholders including investors, customers, prospects, partners and employees You have a deep understanding of product marketing
      • Ability to perform deep research, understand value proposition and recognize the differentiation by segment and persona
      • Ability to operationalize product management insights driving effective campaigns, sales enablement and positioning
      • Ability to quickly understand technical aspects of the market, derive messaging that speaks the customer's language and act decisively
      • Well versed in content marketing and knows how to create and execute a content strategy You have strong demand generation abilities
        • Deep understanding of Content Marketing and SEO optimization
        • Track record of creating demand generation at scale via multiple segments and personas
        • Holistic understanding of a go to market motion and sales funnel You are data-driven, quantitative and have an experimentation mindset
          • Strong analytical abilities shown through knowledge of key marketing metrics suitable to a SaaS Company
          • Ability to derive insights from key metrics to drive change
          • Full funnel understanding, driving engagement and conversation cross the entire buyer's journey
          • Experience in leveraging product led growth tactics along the buyer's journey
          • Marketing technology savvy, thus comfortable in engaging prospects, driving conversions, collecting and traversing data and processes through the appropriate technological channels
          • Clear testing and optimization mentality, with experience relentlessly pursuing improved performance across channels, campaigns, and stages of the buyer's journey Strong communication, collaboration and leadership abilities
            • You will see yourself as a natural leader, able to influence, recruit and mentor others within and outside of your team
            • You will be a hands-on coach that recognizes their team's strengths and weaknesses, improving the performance of the whole team
            • Open and transparent communicator, able to engage with internal and external stakeholders
            • Experience influencing key stakeholders to ensure the brand vision is adopted throughout the whole organisation
            • Shows creativeness to develop new motions and has an ability to think from first principles, understanding how to unblock the bottlenecks in the buyer's journey
            • Active on social media and eager to engage with audiences
            • Values diversity, equity and inclusion, will embrace and prioritize it, and make it part of their culture Understanding of enterprise marketing and ABM strategies
              • Experience communicating enterprise marketing strategies and tactics, including leveraging off-line channels (e.g., partners, events, direct mail) and content/tools throughout the buyer's journey
              • Clear understanding of ABM strategies and the ability to work collaboratively with Sales, Customer Success, Product, to coordinate valuable, personalized experiences to drive engagement and conversion at a targeted set of accounts What you can expect from us
                • A growing SaaS company, making noise in the simulation software sector
                • A role, which will allow you to lay the path to marketing excellence at SimScale
                • An international and enthusiastic team from over 30 countries, with high technical expertise and dedication to growing SimScale
                • Remote opportunities and flexible working hours
                • The chance to provide thousands of engineers with the next generation of simulation technology that helps them be better at what they do best: designing the products of tomorrow We look forward to receiving your resume and covering letter, answering the question "What does the SimScale brand tell you?" via our application system. Updated: 5 days ago Job ID: 1878268 About SimScale GmbH SimScale - revolutionising the way engineers design and validate their products. Enter your info below to get a link to this job.

Keywords: SimScale GmbH, Boston , VP Marketing (m/f/d, Executive , Boston, Massachusetts

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