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Senior Director Digital Experience

Company: AgHires
Location: Hanover
Posted on: April 11, 2021

Job Description:

The primary responsibilities of this role, Senior Director Digital Experience, are to: The Senior Director, Digital Experience, will join Bayer's growing US Pharma Digital Strategy & Operations team as the head of digital experience capabilities and design services. This role will build and manage a team of user experience (UX) designers, while leveraging methods and tools that result in best-in-class customer experiences on digital channels and solutions across the Bayer US Pharma portfolio. This leader will champion a customer-centric and data-driven approach to experience design that incorporates customer insights, feedback, and best practices into all design activities.

  • Define and execute a vision for delivering best-in-class customer experiences on digital channels across the Bayer U.S. Pharma portfolio, including the enablement of capabilities such as user experience (UX) design, usability testing, design thinking, and digital customer journey mapping;
  • Build and manage a team of in-house user experience (UX) designers and scalable externally provided UX services;
  • Generate, document, and maintain digital experience best practices based on qualitative and quantitative customer insights, including through continuous experimentation and execution of experience optimization tests in partnership with cross-functional analytics teams;
  • Incorporate customer feedback and insights to improve customer experiences on digital channels;
  • Partner with Marketing, Sales, Market Access, Commercial Operations, Data Science and Advanced Analytics (DS&AA), and other cross functional stakeholders to improve the customer experience through stronger understanding of customer needs and better design of digital experiences, content, and solutions;
  • Create U.S. Pharma design system for each owned digital channel (e.g. websites, email, field digital assets, etc.) that incorporates digital experience best practices;
  • Champion agile, design thinking, experimentation, and customer cocreation methodologies in the design and management of digital experiences and solutions;
  • Lead cross-functional efforts to establish and execute roadmaps for digital services and solutions across the U.S. Pharma portfolio that address customer needs. Sign Up for Job Alerts & AgHires Email Newsletter By clicking this button, you consent to receive emails about new jobs that relate to your search criteria. Remember: you can cancel these email alerts at any time.

Keywords: AgHires, Boston , Senior Director Digital Experience, Executive , Hanover, Massachusetts

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