Vice President, Global Marketing Strategy and Operations

Company: ExecuNet
Location: Boston
Posted on: April 10, 2021

Job Description:

We are seeking a highly driven, growth-oriented Marketing Strategy and Operations leader who will help drive the strategy of the Marketing team and be a change agent in Company to drive transformation inside and out. This highly visible role will report directly to the CMO and will collaborate with key internal and external stakeholders to effectively conceive, plan, and measure our end to end marketing strategy. This marketing leader will drive insight led change across the marketing team and further extend the benefits of that insight into all of Company's commercial teams. This role is a critical hire as Company solidifies its position as a billion-dollar SaaS company and continues to grow aggressively in the markets we serve. This marketing leader will be responsible for the multi-million dollar budget, HC, Strategy, attribution, mar-tech and ROI metrics across the marketing organization. The successful candidate for this role will be highly analytical, self-motivated, intellectually curious and looking for a world class role to drive change and growth in a Marketing organization. RESPONSIBILITIES:

• Partner with the CMO to define multi-year marketing strategy and planning.
• Understanding the overall business objectives from a marketing, sales and business growth perspective, understanding wider business operations, and revenue management.
• Lead annual and half-year business planning, defining marketing programs in collaboration with Product Marketing and Brand teams, facilitating global target setting and prioritization, as well as marketing headcount planning and budget allocation
• Assist the business in understanding how marketing spend and outcomes accurately drives impact and return on investment via accurate reporting & forecasting.
• Support the marketing team in creating multi-channel marketing strategies for new and existing products; including the development of customer segmentation, marketing & targeting, as well as the evaluation of new data sources and advanced data processing technologies.
• Work closely with business partners, technology and business intelligence teams to evaluate new and alternate approaches, data models and analytics tools.
• Shift our marketing approach to an insight led, forward looking model that drives growth across our business.
• Managing and build the Marketing tech stack and ensuring the toolset meets the current and future needs of the organization.
• Manage the headcount planning and recruitment process to ensure an optimal marketing organization structure aligned to business priorities.
• Building Descriptive, Predictive & Prescriptive data models to drive more effective marketing activities and customer experiences. Own the attribution across all channels.
• Developing customer segmentation strategies, customer journey maps and other customer insight initiatives.
• Benchmarking and measuring marketing activity performance across the entire customer experience and identifying areas for improvement.
• Improving the accessibility of marketing data through dashboard & reports and ensuring data availability and integrity.
• Partner with M&A team on marketing function integrations of acquired companies.
• Working with IT, Sales and other teams to integrate marketing toolsets within other toolsets across the organization
• Drive development and optimization of standard Marketing dashboards.
• Improve Marketing process discipline by defining and driving implementation of key Marketing processes, and fostering continual improvement. REQUIREMENTS:
  • 10+ years of marketing operations/corporate marketing experience.
  • 5+ years' experience leading and motivating teams in a global setting.
  • Experience with a wide range of Digital Marketing activities required.
  • Strong project management skills, priority-setting capability, ability to manage multiple projects in a fast-paced environment
  • Strong proficiency with system integration principles, experience troubleshooting points of system failure.
  • Consistent record of successfully leading global teams of big data and analytics professionals including internal & external resources that provides information and insights necessary to run and grow a global financial brand.
  • Deep understanding of B2B demand generation principles.
  • Experience in B2B or high volume transactional business.
  • Demonstrated ability to interface with all levels of senior management and work collaboratively with multiple stakeholders in a fast-paced environment.
  • Demonstrated analytical and problem-solving skills, with proven ability to derive insights from data and communicate those insights to a diverse audience.
  • Attention to detail, excellent written and oral communications, and the ability to communicate and persuade a diverse audience.
  • Ability to manage multiple projects simultaneously while adhering to established timeframes.
  • Experience with business process improvement and change management initiatives.
  • Strong interpersonal capabilities; ability to develop strong trust-based relationships and manage effectively; ability to build and motivate high-functioning teams.
  • Strong business acumen including exposure/experience in Marketing, sales, operations management, budgeting, forecasting and economics
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Keywords: ExecuNet, Boston , Vice President, Global Marketing Strategy and Operations, Executive , Boston, Massachusetts