Product Manager, SEO at Embark Veterinary

Company: Embark Veterinary
Location: Boston
Posted on: November 22, 2021

Job Description:

About the role: This role is designed for someone with a deep understanding of and passion for improving digital web experiences so that Embark is positioned to capture as much free, organic traffic as possible. You have your finger on the pulse of shifting search engine algorithms, and you always take a data-driven approach to prioritization. This is an exciting opportunity for someone with SEO experience as either an SEO manager, or SEO product manager, partnering with cross-functional teams, full stack web development, digital analytics, and leading motivated scrum teams to apply their talent at a hyper-growth startup. Successful candidates will have experience working in highly collaborative environments with Engineering, Content Strategy, Marketing, and Product Design. They will have a deep understanding of the SEO space, and they will be able to quickly build a perspective on how to best set up our web pages, design a site navigation path, and improve page performance such that Embark is positioned to capture as much SEO value as possible. The ideal candidate is naturally curious, analytical, data-driven, and has the ability to work collaboratively across functions. Experience in search engine optimization is required. Experience in product development, eCommerce, digital health, biotech, veterinary science, health and wellness, or pets is a plus. What youll do:

• Develop and own the product roadmap for driving significant growth in EmbarkVet.coms organic acquisition channels
• Partner with Content Strategy to help inform the content and keywords that will most effectively capture search traffic
• Partner with Engineering to ensure the performance of Embarks web layout and backend are optimized to rank higher and capture more search traffic
• Partner with Product Design and Product Managers to inform ongoing feature development in a way that keeps SEO top-of-mind
• Define specific requirements, evaluate implementation options & clearly articulate acceptance criteria for the development team
• Establish and monitor success metrics for EmbarkVet.coms organic acquisition efforts to enable data-driven prioritization and identify improvements
• Conduct industry, product, and competitive research to help shape long- and short-term strategy while providing quick and clear value add to the business This person will report to the Senior Product Manager of eCommerce. What experience were looking for:
  • 4+ years experience improving digital SEO, preferably in eCommerce space
  • 2+ years of experience in digital consumer product development
  • 2+ years experience leading an agile product development team
  • Strong organization and practical planning skills
  • Comfort with Google Analytics tools
  • Familiarity with third party SEO tools such as Screaming Frog, SEMRush, and MOZ
  • Excellent communication skills and ability to partner with business and technical teams in addition to vendors
  • An ability to synthesize different data to identify and articulate opportunities for the business
  • Flexible with regards to changing priorities & business needs
  • Self-sufficient and action-oriented
  • Self-starter excited about learning the genetics behind Embark's DNA results and how we can leverage our proprietary Science to drive organic acquisition growth What we can offer: At Embark, we might be dog lovers, but were passionate about people too. Were committed to building an inclusive culture where all employees can belong and flourish. Here are some of our benefits and perks:
    • A flexible vacation policy so you can take off the time you need when you need it
    • Paid maternal and paternal leave (plus paw-ternity leave for new pets)
    • Every other Friday off each summer
    • Dog-friendly office near South Station, Boston (when we get back to the office), with some flexibility (eg work from home at least 2 days a week, flexibility around child care needs, etc)
    • Perks tailored for dog lovers including subsidized pet insurance and dog-walking services
    • Startup perks with big-company benefits (401k match, a generous bonus structure, commuter benefits, top-of-the-line healthcare, HSA/FSA)
    • Competitive salaries and equity participation every employee gets stock options
    • Fully-stocked office snack bar and regular office events
    • New iMacs and MacBook Pros, or laptops running Linux
    • Continuing education, including attending conferences and company-provided resources to help with individual growth and development Embark is an equal opportunity workplace and values diversity at our company. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, citizenship status, sexual orientation, age, disability status, marital status, gender identity or expression, veteran status, or any other characteristics protected by federal, state or local laws. See also EEO is the Law . by Jobble

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