Sr. Manager, Lifecycle Marketing

Company: Invaluable
Location: Allston
Posted on: January 16, 2022

Job Description:

Who We Are

Headquartered in Boston, with offices in U.K., France and Australia, Invaluable is the worlds leading online marketplace for estate, fine art, antiques and collectibles auctions. Invaluable enables more than 4 million collectors around the globe to discover and acquire one-of-a-kind works with confidence and convenience from over 5,000 of the worlds premier traditional auction houses.

In the last twelve months, Invaluable online demand exceeded $900 million (50% annual growth). During their lifetimes, recent Invaluable buyers purchased more than $1.2 billion online using the Invaluable marketplace and private label solutions.

We are looking to build our Invaluable team and we hope you will join us. We believe in fostering inclusion, acceptance, and understanding in our community and look for individuals who bring unique perspectives to our company. All interested individuals, including people of all races and national origin, people of all ages, people of all religions, people with or without disabilities, and/or people with any gender identity and sexual orientation, are urged to apply.

The Role

Working closely with the EVP of Marketing, the Sr. Manager, Lifecycle Marketing will develop and execute best-in-class marketing strategies and initiatives focused on maximizing buyer activity and customer lifetime value by driving engagement and loyalty. The ideal candidate will have strong analytical abilities, and experience implementing customer segmentation and lifecycle communications. This individual will lead data-driven relationship management initiatives primarily via the email channel, but will also own mobile push and SMS.

Responsibilities

• Build, test and optimize the bidder lifecycle, including behavioral triggered campaigns that introduce, engage and retain bidders.
• Champion marketing personalization across the organization and manage the relationship with the Invaluable CDP
• Drive loyalty and bidder retention, assist in rolling out a customer loyalty program for high frequency bidders
• Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness
• Constant monitoring of bidder activity, develop best-in-class analysis and dashboards for measuring and sharing results across the organization on related KPIs
  Requirements
  
  • 4-6 years of hands-on relationship marketing strategy or related marketing experience
  • Bachelor's Degree in Marketing or a related discipline
  • Professional experience in email marketing, consumer marketing, relationship marketing, or customer segmentation
  • Experience in an Ecommerce environment strongly preferred.
  • Experience working with Email Service Providers (Salesforce, ExactTarget, Responsys, etc)
  • Superior analytical skills and well versed in the use of data, content and technology to influence consumer behavior
  • Previous experience managing or launching customer loyalty programs is a plus
  • Exceptional verbal and written communication skills
  • Advanced computer skills, particularly Microsoft Excel and PowerPoint
  • Proven ability to manage multiple projects, drive hard to completion and deliver effective results in a fast-paced environment while being under tight deadlines.
    MORE GREAT STUFF
    
    • Join a growing and profitable business
    • Surround yourself with great teammates and fine art!
    • Enjoy a competitive salary
    • Stock Options and Profit Share
    • 401K with company match starting day one
    • Health care with 100% deductible funded by the company
      EQUAL OPPORTUNITY EMPLOYER
      
      Invaluable is an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.by Jobble

Keywords: Invaluable, Boston , Sr. Manager, Lifecycle Marketing, Executive , Allston, Massachusetts