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Global Product Strategy Manager, Prostate Treatment

Company: Bk Medical
Location: Boston
Posted on: January 16, 2022

Job Description:

About BK MedicalBK Medical is committed to designing ultrasound systems that help surgeons image, guide, intervene, and navigate inside the human body. Surgeons are our customers, and they range from HPB surgeons, neurosurgeons, and robotic-assisted surgeons to urologists, colorectal surgeons, and more.
Our mission at BK is to enable real-time intraoperative guidance during surgical procedures, giving surgeons the information needed to immediately make critical decisions.
Real-time visualization supports surgeons in achieving the best patient outcomes by allowing visualization of organs at the time of surgery and imaging the path of surgical devices during the procedure, as well as imaging at the end of surgery. BK Medicals intraoperative ultrasound imaging can guide the surgeon through various steps from staging through intervention to validation all in one procedure.
Position SummaryBK Medical is driving an aggressive product strategy that needs a Global Product Strategy Manager, Prostate Treatment. The Global Product Strategy Manager is responsible for driving BKs upstream and downstream strategy and execution for prostate treatment clinical applications. ResponsibilitiesAs a Product Strategy Manager, you will lead the global marketing strategy and execution of BK Medicals prostate treatment applications. The Product Strategy Manager will have responsibility for the full product life cycle. Working cross-functionally in the organization, you will develop data-driven marketing strategies and tactics to enhance the value, accelerate growth, and expand access to BK Medicals products for prostate treatment applications. The upstream responsibilities will include understanding customer needs, defining the product roadmap, and supporting new product development teams. The downstream responsibilities include defining the strategy and tactics to accelerate global adoption and growth of BK Medical products for treating prostate cancer.

  • Knowing the customer: Identify market needs and the corresponding product solution opportunities.
  • Identifying customer clinical unmet needs: Validating and prioritizing the needs to inform the upstream and downstream strategy.
  • Driving Roadmap Prioritization: Defining value statements, key features, and forecasts for proposed projects.
  • Developing Key Opinion Leaders: Developing a team of KOLs to guide and support upstream through downstream activities.
  • Cross-functional product leadership: Collaborating with engineering, manufacturing, regulatory, clinical, quality, sales, and other functions to drive adoption of BK Medical solutions.
  • Developing and executing comprehensive launch and growth plans: developing product positioning, messaging, collateral, sales and physician education programs.
  • Leveraging data for decision making: Gathering and using data to inform marketing strategies from sources such as voice of customer research, advisory boards, clinical studies, third party market research, and internal data sources.
  • Developing partnerships: Identifying partnership opportunities to enhance BK product offerings and accelerate revenue growth in prostate treatment.
    • Undergraduate degree required, advanced technical, science, or business degree preferred
    • Medical device product management experience required
    • Product development experience preferred
    • Local candidate preferred, remote considered
    • 3 - 5 years of demonstrated success in medical device product marketing
    • Strong critical-thinking abilities
    • Global travel required up to 30% of the timeby Jobble

Keywords: Bk Medical, Boston , Global Product Strategy Manager, Prostate Treatment, Executive , Boston, Massachusetts

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