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Digital Marketing Manager

Company: Staffchase
Location: Boston
Posted on: January 16, 2022

Job Description:

Digital Campaigns Manager Looking for candidates in EAST Coast Area.
Looking for a talented Digital Campaigns Manager to join our North American team. This role will be responsible for the management and execution of digital campaigns and demand generation programs in North America to generate new leads and pipeline. This is an excellent opportunity to create and manage integrated marketing campaigns that drive brand awareness and growth for the company. The North American team is small and growing so there are many opportunities to move into different roles as the team builds.
Responsibilities
Align and collaborate with North America sales team on priorities, go-to-market strategy, and lead generation programsTake a strategic approach and drive implementation of marketing plan, working closely with marketing, sales development representatives, and shared services teamGenerate new leads and pipeline through inbound marketing tactics including: PPC, paid social media, social advertising, display, SEO, email etc.Write compelling content and identify opportunities to leverage existing content and campaigns for North America audiencesCreate personalized, high-value customer experiences in programs that focus on understanding customers needs across their buyers journeyTest and optimize existing North America programs to improve conversion rates, while experimenting with new creative conceptsImplement and manage multi-channel ABM marketing campaigns that span customer touchpoints and engage our audiencesIdentify new tactics and opportunities to foster engagement and business growthMeasure, analyze, and report on campaign performance and ROIRequirements
Must be based in the USA Bachelors degree in a related fieldAt least 5 years of relevant experience in marketing, demand generation or digital marketing (preferably in SaaS or at an agency)Experience developing and executing integrated marketing campaigns and lead nurture programsStrong familiarity with PPC, SEO, social media, and email marketing

  • Excellent writing, oral communication, and interpersonal skillsby Jobble

Keywords: Staffchase, Boston , Digital Marketing Manager, Executive , Boston, Massachusetts

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