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Senior Product Marketing Manager

Company: Globalization Partners
Location: Boston
Posted on: January 16, 2022

Job Description:

Globalization Partners automated, AI-driven global employment platform, designed by our technical teams and powered by our worldwide HR experts, enables our customers to hire, onboard, and manage the best talent they can find, anywhere in the world.

As the leader in the Employer of Record industry, we simplify global business by allowing companies to grow to new countries and test new markets compliantly, without the hassle of setting up branch offices or subsidiaries.

With diverse teams all around the world, our people are the heartbeat of the company and the reason why Globalization Partners is a fun and inclusive place to work. We encourage and support personal growth and career development, trust our team members with the autonomy to do their best work, and believe in recognition for a job well done.

Did we mention you can experience all of this while working remotely? As a remote-first employer, we value your experience and skills more than where you are located. Join our collaborative work environment where you can make a real impact and love the work youre doing!

At Globalization Partners, were in high-growth mode - we've doubled in size this year and plan to continue this pace for the next five years. Given our aggressive goals, were looking for a Senior Product Marketing Manager who thrives in a fast-paced environment. We are looking for team members who are ready to grow with us, as we accelerate growth for our customers around the world. Our culture is renowned, and our goal is to build and sustain it!

What Youll Do

  • Youll be part of a team that sits at the intersection of marketing, product, sales, operations, competitors, and the market. Youll be charged with crafting the strategy around the messaging and marketing for product launches.
  • Be the subject matter expert on the competitors in our industry by identifying key competitors, keeping up to date on frequency of new competitors entering the industry, as well as competitive product launches, sales and marketing changes, pricing updates, etc.
  • Develop clear value propositions, positioning, messaging, pricing, and packaging to support new and ongoing product launches.
  • Create go-to-market plans, customer segmentation, and marketing programs for new products, features, services, and add-ons.
  • Collaborate with product, engineering, and user experience teams in the development of the product roadmap to establish competitive differentiation in our products and maximize revenue opportunities.
  • Work with customer marketing to educate our customers to drive feature adoption.
  • Ensure marketing assets include up-to-date product images and product messaging.
    What Were Looking For
    • Bachelors Degree or equivalent
    • Minimum 8-10 years of B2B marketing, B2B SaaS product marketing focus preferred.
    • Experience with a SaaS software company a requirement.
    • An understanding of branding/messaging, product marketing, and product management.
    • Solid qualitative and quantitative analytical skills - the more that you can inform your thinking with data the better.
    • Comfortable presenting both internally and externally to promote the story of our product.
    • Working knowledge of product marketing tools including Salesforce and Camtasia preferred.
    • Outstanding listening, communication (both verbal and written), and interpersonal skills.
    • Someone with a charismatic and engaging personality, who knows how to get stuff done!
    • An entrepreneurial spirit, passionate about what you do, enthusiastic, self-motivated with a strong work ethic.
      What We Can Offer You

      Our people are the key to our success and as a Globalization Partners employee, you can be assured that you are our top priority, from once you apply, right through to your first day and beyond.

      We work hard and take care of each other, while enjoying ourselves along the way.

      We offer a range of great benefits, here are just a few:
      • Competitive salary and bonus
      • Pension package
      • Private healthcare & dental care
      • Remote/flexible workingby Jobble

Keywords: Globalization Partners, Boston , Senior Product Marketing Manager, Executive , Boston, Massachusetts

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