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Vice President, Marketing & Communications - Mass Audubon

Company: Axis Talent Partners
Location: Lincoln
Posted on: May 16, 2022

Job Description:

About Mass Audubon
Mass Audubon is the largest nature-based conservation organization in New England. Founded in 1896 by two women who fought for the protection of birds, Mass Audubon carries on their legacy by focusing on the greatest challenges facing the environment today: the loss of biodiversity, inequitable access to nature, and climate change.

With the help of our 140,000 members and supporters, we protect wildlife, conserve and restore resilient landscapes, advocate for impactful environmental policies, offer nationally recognized education programs for adults and children, and provide endless opportunities to experience the outdoors at our wildlife sanctuaries. Mass Audubons mission is to protect the nature of Massachusetts for people and wildlife. In 2021, Mass Audubon adopted its Action Agenda, an ambitious and hopeful plan that commits the organization to take bold action to address the threats that nature faces today. For more information about Mass Audubon and its Action Agenda, please .

About the Opportunity
Mass Audubon is entering an era of bold and urgent action and is seeking a strategic, innovative leader as its next Vice President of Marketing & Communications (VPMC) to lead the communications and marketing strategies that will help Mass Audubon meet its ambitious goals, while elevating the visibility and influence of the organization. Our signals a dynamic new era for the organization. Reporting to the President, the VPMC will serve as a strategic advisor on marketing, communications, brand reputation, and media management to the CEO of the organization, which serves 140,000 members and 104 wildlife sanctuaries across Massachusetts.

The Vice President of Marketing & Communications has an opportunity to strategize and execute bold, innovative communications and marketing strategies that mobilize our members to action and build cohesion among internal marketing and communications teams. The VPMC will build campaigns that introduce Mass Audubon to new audiences as it seeks to provide inclusive and equitable access to nature. The VPMC will also provide functional leadership to the marketing team, stewarding a culture of collaboration and innovation.

Areas of Leadership
Executive Leadership: Serve as a peer, strategist, and thought partner on the executive team and liaison to the board marketing/communications committee. Partner with other executive leaders and teams to drive the marketing and communication strategies that will contribute to the fulfillment of Mass Audubons Action Agenda and goals, and raise visibility for key organizational priorities. Set the vision and strategy for the role, goals, and metrics for the marketing and communications function. Advance Mass Audubons commitment to diversifying its staff and membership base and build an inclusive culture that connects all people to nature.


  • Key Qualifications: Demonstrated senior leadership experience, which includes team leadership, strategic planning, setting vision and direction at the enterprise level, and organizational development through a strong equity lens. Executive collaboration skills and experience liaising with Boards. Demonstrated track record of leveraging marketing and communications to advance the goals of a mission-driven organization to maximize impact.


    Strategic Communications & Marketing: Expand and diversify the audiences Mass Audubon is reaching. Build cohesion of marketing and communications across regions/departments to amplify the Mass Audubon story/brand across the state, and maximize awareness of, and engagement with, our sanctuaries and programs. Manage the brand integrity of Mass Audubon across the organization. Strengthen the use of digital communication strategies and other new media efforts to maximize engagement.


    • Key Qualifications: Track record of raising visibility for key organizational priorities including membership campaigns, fundraising & capital campaigns, volunteerism, and event participation. Strategic and technical communications and marketing skills, experience, and expertise, preferably leveraged in a nonprofit, membership, or impact organization. Experience identifying KPIs and using data to measure ROI on marketing strategies and campaigns. Ability to leverage strategic communications as a tool to amplify stories of impact and increase brand awareness, moving people to action. Track record of innovation and creativity. Ethical and equitable storyteller.


      Marketing Team Leadership: Continue to build upon and develop a strong marketing and communications team. Leverage direct and dotted-line management to advance cohesion of marketing images, messaging, and initiatives across all Mass Audubon regions and programs. Lead development of tools, systems, and processes to build out the marketing and communications infrastructure to support a shared services and regional model. Steward a culture of innovation.


      • Key Qualifications: Proven ability to manage and develop a strong team of professionals at various levels. Outstanding team leadership skills, with a history of creating a diverse and inclusive culture. Strength in mentorship, coaching, and individual and team development. Experience in leading the development and implementation of internal processes and systems.


        Salary, Location & Benefits
        The salary range for this role is $175,000 - $200,000, based on experience. This is a full-time, exempt role based in Lincoln, MA. View an overview of our benefits .
        Mass Audubon embraces diversity and equal opportunity in a serious way. We are dedicated to forming a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. Mass Audubon prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. People of color are strongly encouraged to apply. Mass Audubon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants.
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Keywords: Axis Talent Partners, Boston , Vice President, Marketing & Communications - Mass Audubon, Executive , Lincoln, Massachusetts

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