Senior Product Marketing Manager - Chronic Disease and Direct-to-Consumer Portfolio Management

Company: Siemens Corporation
Location: Norwood
Posted on: May 16, 2022

Job Description:

Now's our time to inspire the future of healthcare together.
Siemens Healthineers is a leading global medical technology company with over 170 years of experience and 18,000 patents. More than 48,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. We stand with our customers around the world to support them in delivering high quality care to their patients. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services. This is what truly matters to us.
The Sr. Product Marketing Manager leads all product marketing activities for the Point of Care (POC) Chronic Disease Management and evolving Direct-to-Consumer portfolios in North America - currently consisting of diabetes and decentralized urinalysis testing platforms and associated reagents / consumables, along rapid over-the-counter (OTC) testing products. The candidate will also manage the regional introduction and ongoing oversight of future POC chronic disease and rapid OTC offerings as they become available, inclusive of defining, leading and championing all necessary go-to-market strategies and execution needed to maximize and sustain market share in key markets.
This dynamic, fast-paced, high visibility position offers an opportunity to a play a leading role in the ongoing evolution of the Siemens Healthineers brand in the POC arena.
Job Responsibilities:

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• Serve as the end-to-end responsible owner and go-to individual for defined product portfolios and go-to-market strategy and execution
  
• Embrace and quickly become the internal and external resident expert related to product F&Bs, competitive info., market landscape, buyer needs, sales performance and related strategies to gain and keep #1 market share across all brands; represent company, brand and value proposition at company and industry events.
  
• Maintains current and deep understanding of competitor product and value proposals
  
• Proactively manages all aspects of product lines to ensure delivery of customer value. Manages the product tactical and strategic initiatives in collab. with Global colleagues and NAM Marketing Team colleagues to build / refine compelling value proposals and related materials
  
• Understands full product capabilities and translates into material. Develops and maintains all product value proposals and feature / benefits messaging for region. Ensures company document repository has up-to-date, approved materials
  
• Owns all aspects of product launch and training for region (in concert with Clinical and Segment Marketing leads, Global and MarCom). Develops and executes region-specific launch plan, pricing, marketing and training material development, forecasting, sales comms., timelines, material and operational set up to ensure everything is optimized for Go Live
  
• Leverages direction from Segment Marketing Manager to prepare and deliver tailored materials and tools for targeted campaigns at key buyer segments. Includes customer testimonials, proof points and KOL development (via Clinical Mkt.).
  
• Serve as the key regional contact to Global portfolio counterparts; ensures NAM voice of market and customer product experience is continuously fed to global teams to influence product direction, refinement and development of launch toolkits and messaging
  
• IDs, organizes and executes tradeshow experiences to spotlight key products, F&Bs and more
  
• Manages all aspects of product lifecycle for region, including sales force communication
  
• Proactively ID's and helps resolve product or market issues; keeps internal audiences informed
  
• Develop value analysis tools such as calculators, guides and presentations to showcase the clinical and economic benefits of the portfolio to different stakeholders within health systems.
  
• Design compelling positioning & messaging for marketing materials that differentiates portfolio in the market and resonates with customers
  
• ID competitive trends; develop competitive presentations, other assets for sales team
  
• Assist and train sales team on product positioning and competitive differentiation.
  
• Interface regularly with field sales, technical field teams and business partners
  
  Knowledge/Skills, Education, Experience, and Emotional Intelligence:
  
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  • Bachelor's degree; MBA strongly preferred.
    
  • Minimum 7-10 years of relevant experience in Marketing, Sales Ops. or business development. Must arrive with proven experience touching portfolios in the Healthcare / beauty over-the-counter space, as well as additional experience in either one of (or a combination of) the following: clinical diagnostic products or medical device
    
  • Exposure to / experience in creating product training and value analysis tools for sales teams
    
  • Ability to derive key insights from data sources and convert them into concrete action plans.
    
  • Ability to prepare and deliver high quality product presentations to all levels of the organization; Advanced MS Powerpoint and Excel Skills; experience with SaaS and app-based products a plus
    
  • Strong drive and ambition to succeed, combined with an entrepreneurial spirit and ambition to win in the market
    
  • Collaborative, humble and data-driven to inform / defend decisions and recommendations
    
  • Strong objection handling and conflict resolution skills
    
  • Comfortable under pressure, as well as navigating and thriving in a matrixed environment
    
  • Arrives with the ambition and skills to shape and own the success of defined product platforms independently, with minimal day-to-day direction
    
  • Ability to influence the actions and decision making of others in a matrix organization
    
  • Must be able to travel 25% or more as required and evolve to a hybrid working model of weekly remote + in-office attendance
    
    Siemens Healthineers has recently announced the next steps in our continued commitment to prioritize colleague health, comply with customer/business partner requirements, and help preserve our business continuity. Going forward, please be aware that Siemens Healthineers requires full COVID-19 vaccination for all new hires by their start date except where prohibited by state law.
    (Note: Accommodations may be requested for certain medical or religious reasons)
    At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose: To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.
    If you want to join us in transforming the way healthcare is delivered, visit our career site at .
    If you wish to find out more about the specific before applying, please visit: .
    As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.
    Organization: Siemens Healthineers
    Company: Siemens Healthcare Diagnostics Inc.
    Experience Level: Experienced Professional
    Job Type: Full-time
    Equal Employment Opportunity Statement
    Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
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