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Engagement Manager (CE Mgr II) - Strategy, Planning & Integration*

Company: Disney Parks,Parks, Experiences and Products
Location: Boston
Posted on: May 16, 2022

Job Description:

Customer Engagement (CE) is part of the Marketing Center of Excellence within Disney Parks, Experiences and Products (DPEP). We connect consumers to the place where dreams come true through the development of holistic, audience-focused, data-driven communication plans across offline, digital and direct relationship channels.

We are looking for a Engagement Manager - CE Strategy, Planning and Integration to join our dynamic team. You will manage the planning, forecasted spending, message integration and execution of paid media and owned channel campaigns for your assigned line of business. You will report to the CE Manager III, CE-Strategy, Planning and Integration.

Responsibilities :
You Will:

  • Develop comprehensive, multi-channel paid media and owned channel plans based on marketing, media, and consumer insights.
  • Collaborate with Marketing Strategy, Agency, Creative and CE teams to collect campaign inputs, present media strategies, manage campaign message distribution and share performance results and optimizations for campaigns
  • Provide message distribution instructions to Activation partners across channels.
  • Track spend and update media budgets and flowcharts for accuracy in planning and activation.
  • Organize necessary project coordination efforts across internal departments to ensure successful plan launches (Including Buying, Creative, Privacy, Platform, and Finance.)
    Basic Qualifications :
    • Minimum 4 years of experience with Cross-Channel Media Planning and Media Buying; Broadcast, Digital, Programmatic, or Search Marketing experience.
    • Demonstrated history partnering and leading diverse expertise teams, partners, or direct reports within a Marketing organization or agency.
    • A passion for storytelling through creative and latest media platforms and vehicles, with executive-level presentation experience explaining complex media and industry trends.
    • Expertise in using Smartsheets, BrandMaker or Workfront.
      Required Education :
      • Bachelor's degree in advertising, marketing, or communications, or equivalent work experience.
        Additional Information :
        Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

        #DPEPFLA
        DPEPMarketing

Keywords: Disney Parks,Parks, Experiences and Products, Boston , Engagement Manager (CE Mgr II) - Strategy, Planning & Integration*, Executive , Boston, Massachusetts

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