VP of Demand Generation

Company: Mavrck USA
Location: Boston
Posted on: June 26, 2022

Job Description:

Mavrck is the all-in-one, advanced influencer marketing platform enabling companies such as P&G, Express, and General Mills to harness the power of social proof that consumers trust today. Marketers use Mavrck to discover and collaborate with influencers, advocates, referrers, and loyalists to create trusted content and insights for customer journey touchpoints at scale. Using its self-service influencer manager, Mavrck allows marketers to take an automated and performance-based approach to influencer marketing. Founded in 2014, Mavrck's platform has been recognized as "Best Influencer Marketing Platform" by Digiday, and is the #1 influencer marketing platform for the Enterprise as well as a category Leader for eight consecutive quarters by software review site G2. Named to the 2019 and 2020 Inc. 5000, Mavrck was also named a "Leader" among the top influencer marketing platforms in Forrester's evaluation, The Forrester New Wave---: Influencer Marketing Solutions, Q2 2020. In this role, you'll get to:

• Design and implement a comprehensive demand generation strategy in alignment with corporate goals and go-to-market strategy
• Scale and manage a team of experienced demand generation professionals responsible for our portfolio of programs across all channels
• Partner closely with sales, content marketing and marcom leads to ensure alignment on strategy, resources, messaging, and KPIs
• Build and manage best-in-class demand gen programs and optimization of Lead to Opportunity funnel
• Provide lead pipeline and MQL forecasting against planned spend to executive leadership
• Be responsible for overseeing and managing the LTV:CAC Ratio, working with the GTM leaders to ensure cost per acquisition and lead KPI targets are within company goals
• Develop and track comprehensive metrics reports, attribution modeling and tracking, and advise on the effectiveness and future direction of our lead generation marketing campaigns and spending
• Utilize and enhance all demand gen channels to include SEM, SEO, email, events, content syndication, ABM campaigns, website, sponsorships, etc.
• Partner with revenue ops on key metrics, including marketing performance measurement, process definition, and marketing systems and data
• Provide coaching and development opportunities to team members on effective demand gen tactics and approaches
• Select vendors and partners to hit team goals
• Define and manage program budgets Mavrck is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
  • 15+ years of proven success record of leading and scaling the demand generation function at a B2B or software-as-a-service (SaaS) environment
  • Strong management skills with a proven ability to grow a team
  • Excellent and enthusiastic coach to team members
  • Experience managing and optimizing a multi-million dollar annual budget
  • Proven track record working with Sales leaders and teams to increase conversion rates down the funnel
  • Experience using tools such as Salesforce CRM, Hubspot, email marketing, marketing automation, ad tech, and web analytics to achieve your goals
  • Experience with online and offline marketing tactics and techniques
  • Proven success in developing and marketing saas digital products
  • Attention to detail with excellent organizational and communication skills
  • Strong sense of urgency, adaptability, flexibility, and resourcefulness
  • Superb written and verbal communication skills
  • Entrepreneurial and growth mindset
  • Expert understanding of enterprise customers and longer sales cycles
  • Data-driven with sharp analytical skills, strategic thinker and proactive problem solver
  • A high get-it-done and figure-it-out quotient. Willingness to take action in the face of unknowns and ambiguity - a bias for action
  • Ability to travel to events and Mavrck offices as needed Some perks of being on our Squad include...
    • Remote Work : We acknowledge (now more than ever) that you do not need to be in an office or at a desk to be successful !
    • Unlimited PTO : To further support freedom and flexibility, we want you to take the time off when you want or need it to best recharge!
    • Flex-Fridays : Summer Fridays are year long at Mavrck. Catch up on emails on Friday afternoons or start your weekend early - the time is yours!
    • Paid Parental Leave : Take up to 12 weeks paid leave when a little one joins the family!
    • Ongoing Learning: Growth is a big reason people join Mavrck and a core tenet of our culture, so we provide access to a variety of Learning and Development options, like online courses or coaching - and support you pursuing ones that you are passionate about!
    • We Care : 401k, Health, Dental, Vision, Long Term and Short Term disability are part of a comprehensive benefits package
    • Fun, Pet-Friendly Environment : When we're in the office, music, jeans and t-shirts are the norm - and office dogs!!
    • Yummy Food: Healthy snacks are always provided! Mavrckis proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing the form below.
      
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