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Marketing Director

Company: Creative Circle
Location: Boston
Posted on: August 7, 2022

Job Description:

Our client, a leader in the financial and investment space, is looking for a Director of Marketing - dedicated to Consumer Strategy & Segment Marketing. As a Director of Marketing you will be tasked with using your marketing expertise to identify growth opportunities, build go-to-market strategic plans, and formulate marketing initiatives that deliver consumer value. You will be required to work on site either in Boston or Smithfield, RI, a few times per month.Primary responsibilities include: - Using customer data tools to understand patterns and behavior to inform marketing strategy - Using consumer insights and research to inform new hypotheses, opportunity exploration, business case development, marketing strategies and program execution - Partner with research team to determine consumer learning agendas and research design that will deepen consumer understanding - Contribute to development of consumer experience design to activate programs across marketing, digital, product, etc. - Analyze competitive market to identify unmet consumer needs- Develop marketing communication campaigns and programs to drive client awareness and engagement, client satisfaction and growth of business The ideal Director of Marketing will have: - 10+ years of marketing experience with a focus on consumer insights, strategy, analytics or brand management- Prior use of consumer data analytics tools to understand patterns and behaviors to inform business strategy - Ability to influence decision-making through use of written or verbal communications grounded in data and insights- Bring an analytical approach to decision making - Results-oriented; take steps to ensure programs are rooted in business impact - Experience working within an agile environment is preferredThis is a full-time opportunity to join an widely-recognized organization. NOTE: the team is operating in a hybrid model; currently asking employees to come onsite 3x per month.

Keywords: Creative Circle, Boston , Marketing Director, Executive , Boston, Massachusetts

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