Marketing Manager Americas

Company: Charlton Morris
Location: Boston
Posted on: August 7, 2022

Job Description:

I am looking for a life science or biotechnology marketing expert based in Boston MA. You will be working in an excellent start up company culture and support the entire portfolio of software life science products.
The mission of my client is improving research processes with lab digitisation. Today, they elevate life science R&D laboratories with both our software as well as our support team. My client see the enormous potential that life science research can offer and the growing benefits digitising R&D workflows can bring. If you want to be a part of a company who's solutions have enabled scientists in making discoveries in cancer research, the production of sustainable foods, the development of COVID-19 vaccines, and much more than this could be the role for you!
Your responsibilities include:

• Increasing high-quality leads and prospects in US, Canada, and LATAM via all marketing channels
• Supporting CMO to elevate online presence of the organisation.
• Supporting to create our unique story through design elements, video, process graphics, infographics, images to convey our brand's mission and reputation management.
• Helping to set the strategic marketing direction, budget and execution
• Support in building a successful marketing playbook for the company
• Growing number of website visitors, social media followers, and engagement rates
• Improvement in marketing reporting processes
• Optimizing all marketing channels
• Smooth cooperation with global marketing and sales teams
• Effective marketing automation
• Improvements in CRM usability
• Using the current marketing and branding as a foundation, and supporting the optimization process for it to fit the company's and industry's needs and expectations
• Planning, creating, executing, and monitoring campaigns through all channels. You'll be doing this together with the marketing team, so managing deadlines and content approvals will be part of the job.
• Developing marketing strategies for existing and new products.
• Facilitating team meetings locally and globally to align, and execute projects.
• Planning and hosting events (globally and locally).
• Social media & PR: creative content generation for website, blog, SM, and other channels.
• Sales & marketing go hand in hand (feeding the sales pipeline) - you will be the quarterback for all marketing content. You will interact with sales teams daily to support them to the fullest for them to adopt the marketing strategy accordingly.
• A quantitative approach to major marketing projects, with clear ROI, whether in sales or brand awareness.
• Managing partner marketing and collaborations
• Ongoing alignment and collaboration with global colleagues and teams
• Business development and partnership optimization via cross-marketing efforts.
• Building marketing relationships with firms that align with our vision.
• Constant optimization of SEO, SEM, SM, events, blogs and other marketing mix operations.
• Building an online competitive presence.
• Getting placements and features on all relevant magazines, blogs, and platforms to build the brand. Creative approach to coming up with promotions to facilitate new leads and sales.
• We welcome new ideas: working with the rest of the marketing team to think outside of the box to optimize marketing efforts and find better ways to reach our target audience, and satisfy already existing audiences.
  Your expertise:
  • Someone with a bachelor's/Master's degree in Marketing Communication, Business Administration or similar
  • 5+ years of marketing (and sales) experience in the life science industry.
  • Lead generation experience
    Your benefits:
    • Competitive total rewards package including health, financial, and education benefits
    • Innovative and Collaborative corporate culture
    • Contribute to improving the human living condition
    • Direct impact on business
    • Lots of growth and progression opportunity
      If you think that this is a great fit for your next move please apply directly or email your resume to Lucy.Smith@lifesci-cm.com

Keywords: Charlton Morris, Boston , Marketing Manager Americas, Executive , Boston, Massachusetts