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Senior Product Marketing Manager

Company: Distinct North America
Location: Burlington
Posted on: August 7, 2022

Job Description:

A rare and exciting opportunity to join one of the fastest growing 3D printing technology companies in the dental industry.
This role is for someone hungry for real creative freedom and resources to shake up the dental space. Collaborating with a group of A+ players across a diverse, creative, entrepreneurial-minded, and close-knit team and allowing you to leave your mark on the industry.
The company is experiencing unbelievable hyper growth, doubling quarter over quarter with no signs of slowing down so now is the perfect time to join the team.
This role is based in Burlington. Massachusetts based candidate preferred or remote with bi-monthly travel to Boston.
Responsibilities--- Lead the cross-functional execution of our go-to-market product launches, determine the marketing strategy for content that needs to be created and distributed across channels, and create pioneering ways to infuse marketing design thinking into the product so that it is on brand and inherently shareable.--- Develop a close working relationship with the product team to gain trust and build innovative products that consider brand and marketing thinking.--- Collaborate with software, hardware, marketing, and senior management to develop product positioning and messaging that resonate with our target customer personas.--- Lead development of key product activities and budgets to support the retention of existing customers and the acquisition of new customers. Push yourself and relevant stakeholders to come up with unique and industry-first ideas.--- Understand and document our customer's process, including where they get information, and the who, what, when and why behind the decisions they make. Be empowered to drive changes to our sales and marketing processes based on what you learn.--- Interact with customers and partners to gain perspective on how our products are being used.--- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.--- Understand and support our sales channels; train them on the problems we solve for our buyers and users; work with our clinical education team to develop internal and external collateral to teach stakeholders how and when to use it.--- Partner closely with creative team members to develop distinctive, bar-raising content to distribute to the market that will engage consumers.--- As this is a newly created position, you will play a key role in defining, modelling, and scaling the role to be structurally and operationally sound.--- Understand the competitive landscape-be an expert on our competition and how they are positioned.
Experience / Requirements:--- Professional experience in the orthodontic, dental, or 3D printing industry a plus.--- Professional experience within a company providing both hardware and software a plus.--- Development of go-to-market plans utilizing price, placement and promotional strategy of new product launches.--- Extremely well organized and detailed oriented.--- Proficient in Google Suite (Docs, Sheets, Slides, etc.)--- Experience with HubSpot, Salesforce, Slack, Monday.com, Jira a plus.--- Project management experience and certifications a plus.
Perks

  • Flexible vacation.
  • Generous premium coverage for medical, dental, and vision plans.
  • Retirement benefits / accounts.
  • Pre-tax commuter benefits program.
  • Paid parental leave.
  • Workplace perks such as food/coffee and flexible work schedules.

Keywords: Distinct North America, Boston , Senior Product Marketing Manager, Executive , Burlington, Massachusetts

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