Search Engine Optimization (SEO) Manager - Telecommute

Company: UnitedHealth Group
Location: Boston
Posted on: September 25, 2022

Job Description:

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm) The SEO Manager is responsible for strategic support and tactical SEO initiatives to support UHC.com. The role will help lead and support a variety of SEO initiatives including on-page and off-page optimizations, keyword research, technical SEO, competitive analysis, reporting and measurement, and other enterprise initiatives. The ideal candidate is analytical and has a deep understanding of search engine optimization best practices and industry standards to ensure content is optimized to increase traffic and rankings. This role will support the Associate SEO Director and will not have any direct reports at this time. You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges. Primary Responsibilities:

• Support strategic efforts for site optimization that result in increasing keyword rankings and organic traffic -
• Collaborate with content teams to provide keyword and competitive research, review page content and layout, write meta data, and provide SEO strategy for new and existing pages
• Lead technical SEO initiatives for uhc.com: ongoing optimizations, ensuring best practices are being used, coordinating with development teams, monitoring issues and recommending fixes
• Continually monitor and provide insights on SEO performance using reports and creating dashboards to measure performance and communicate progress
• Support site and content migration efforts, including redirect mapping, pre- vs post-launch audits, content reviews, navigation recommendations, duplicative content reviews, etc.
• Lead the UHC.com keyword target strategy and maintain tracking campaigns in various tools like BrightEdge and SEMRush -
• Identify SEO and content opportunities based on ongoing audits, site analytics, competitive research and gap analysis, user behavior, and best practices to consistently make optimization recommendations to increase our organic visibility
• Execute on SEO roadmap and manage projects with cross-functional teams, measuring and communicating results
• Identify new and emerging SEO opportunities, best practices, and industry updates
• Build enterprise knowledge and evangelize SEO best practices throughout the organization You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Required Qualifications:
  • Bachelor's degree in Marketing, Communications or related field, OR a High School Diploma/GED with 5+ years of SEO experience
  • Proven track record of leveraging SEO tools to meet customer & partner needs
  • Ability to work Central Standard Time (CST) hours
  • Full COVID-19 vaccination may be -an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance Preferred Qualifications:
    • 4+ years managing SEO initiatives
    • Experience using SEO tools like: SEMRush, BrightEdge, Google Search Console, Screaming Frog, Google Data Studio
    • Experience with Adobe Analytics and Adobe Experience Manager To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment Careers at UnitedHealthcare Medicare & Retirement. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm) Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $82,100 to $146,900. The salary range for Connecticut / Nevada residents is $90,500 to $161,600. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives. *All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy. Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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