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Director, Marketing and Communications

Company: Beth Israel Lahey Health
Location: Boston
Posted on: November 26, 2022

Job Description:

When you join the growing BILH team, you're not just taking a job, youre making a difference in peoples lives.Job Type:RegularScheduled Hours:40Work Shift:Day (United States of America)The Director role will support an assigned entity/entities and/or an identified service line. Further information regarding this and locations of the roles will be discussed during the interview process.The Marketing and Communications Director leads the development of marketing and communications strategies for assigned client(s), which may include BILH community hospital(s), BILH system departments/services, and/or business units, and serves as the primary interface between the Marketing & Communications Department and the executive, operational and clinical leaders of the respective client(s).This individual is a key strategic partner in supporting the assigned client(s) business goals. Reporting to the Assistant Vice President of Marketing & Communications Strategy, this individual supports client leadership in the development of business cases and/or related integrated marketing and communications plans that utilize a variety of channels to engage with target audiences, which may include employees, patients, prospective patients, physicians and media. The Marketing and Communications Director also convenes and collaborates with colleagues in multiple Centers of Expertise (COEs) within the BILH Marketing and Communications Department to develop and implement plan components and support routine programs.This individual maintains a comprehensive understanding all aspects of the clients organizational culture, business strategy, clinical service offerings, operations, competitive landscape and financial performance, and builds strong relationships with administrative leadership, attending senior management meetings to identify opportunities to advance the clients reputation externally and/or internally, strengthen employee engagement and (when relevant) grow patient volume.Job Description:

  • Builds strategic relationships with clients administrative and clinical leadership. Attends and actively participates in appropriate senior leadership meetings, providing consultation and guidance to inform marketing and communications priority-setting and decision-making.
  • Identifies business challenges and opportunities for marketing and communications support based on detailed knowledge of client's organizational culture, employee engagement priorities, clinical service offerings, competitive positioning research and financial performance.
  • Meets with clinical leadership (when relevant) and their administrative leaders to identify opportunities to support initiatives in their areas of specialty.
  • Assesses local operational processes to support system-led marketing campaigns and initiatives; identifies workflow or access deficiencies and collaborates with clients leadership to design and implement solutions to ensure client is prepared to support campaign volume.
  • Develops strategic marketing and communications plans in support of client priorities, including partnering with the client and the Strategic Planning and Finance departments in the development of forecasts and business cases to ensure return on marketing and communications investments.
  • Understands and develops communication priorities to engage with clinicians and staff, coordinates the development of internal communications strategies and support. Interfaces with subject-matter experts in the Marketing and Communications Departments Centers of Expertise in Marketing Strategy, Digital Marketing, Marketing Research, Branding, Consumer Engagement, Media Relations and Internal Communications to ensure appropriate support of client's day-to-day needs and business objectives.
  • Ensures the development and presentation of performance analysis and reporting for marketing and communications campaigns to senior leadership.
  • Oversees the marketing and communications teams timely support of client needs.
  • Provides guidance and direction to activities performed by departmental staff in support of the clients business.
  • Allocates and manages budgets.Direct Reports: 0 / Indirect Reports: 0.Bachelor's degree in Marketing/Communications, Business Administration, or related field required. Master's degree strongly preferred.
  • 8 or more years of related work experience in health care or related field.
  • Leadership experience preferred.
  • Supervisory/management experience preferred.
  • Experience managing marketing and communications resources (budgets staff, etc.) and how they are best deployed.FLSA Status:ExemptAs a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) and COVID-19 as a condition of employment. Learn more (https://www.bilh.org/newsroom/bilh-to-require-covid-19-influenza-vaccines-for-all-clinicians-staff-by-oct-31) about this requirement.More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger.Equal Opportunity Employer/Veterans/Disabled

Keywords: Beth Israel Lahey Health, Boston , Director, Marketing and Communications, Executive , Boston, Massachusetts

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