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Marketing Campaigns Manager

Company: Crayon
Location: Boston
Posted on: November 26, 2022

Job Description:

Crayon is searching for a Marketing Campaigns Manager who is looking to advance their career in a growing space. Our next campaigns and ABM expert has experience building and executing high performing campaigns in the B2B space and is ready to be challenged. As an individual contributor at Crayon, we'll rely on you to envision and execute marketing campaigns that drive engagement with prospect accounts at each stage of the funnel. You will help us introduce a new ABM model for Crayon, create demand across all marketing channels, and work collaboratively across Sales and Marketing to help us achieve growth goals.Reporting to the Director of Growth Marketing as an individual contributor, you will make a dramatic impact at Crayon as we define the Competitive Intelligence space and do the best work of our careers!At Crayon you will:

  • Own the Crayon campaign process, using past performance as a guide to develop campaigns that will engage our prospects and ultimately drive predictable revenue.
  • Play a key part in building an Account Based Marketing program for Crayon. Elevating the company from standard B2B GTM motions to a truly personalized ABM experience.
  • Drive demand for the business, providing strategic direction and recommendations that will help us re-shape our current marketing programs (webinars, podcasts, emails, etc) and drastically improve performance.
  • Work directly with BDR's, AE's, and Sales leadership to provide key details and insights that will drive successful campaign outcomes.
  • Use your expertise to nurture individuals and accounts through the funnel and develop segmented nurtures that will more efficiently drive revenue.
  • Assist with event planning and sponsorships, ensuring that all event experiences are exceptional and event follow-up is personalized and well thought out. RequirementsA little about you:
    • You have 3+ years of experience developing creative B2B marketing campaigns that deliver on pipeline targets.
    • Have a proven track record of success, meeting and even exceeding Lead, MQL, and SQL targets.
    • Data-driven analytical mindset. You love digging into data to understand what is driving business.
    • Ability to handle multiple projects and get them done quickly, not letting perfection be the enemy of good.
    • You're motivated, detail oriented, and have excellent time management skills. You don't shy away from hard work - in fact, you embrace it.
    • Experience working with Salesforce CRM and marketing automation platforms, experience with HubSpot is a plus but not required.
    • Most importantly, a strong desire to learn and advance your career in Demand Generation! BenefitsA little about Crayon and our benefits: Crayon offers a competitive salary, equity, medical, dental, vision, 401k, generous paid parental leave, take-what-you-need paid time off, and an inclusive culture. Learn more about Crayon's benefits. Crayon is committed to building a workplace that welcomes and encourages diverse perspectives, because we know that the most successful teams are diverse teams. We are an equal opportunity employer and prohibit discrimination and harassment of any kind. Crayon's competitive intelligence platform enables businesses to capture, analyze, and act on everything happening outside their four walls. Named an industry leader by Forrester and G2, Crayon's software is trusted by hundreds of leading businesses to keep up with competitor information - external messaging and positioning, product and pricing changes, hiring plans, go-to-market strategies, and more. Crayon's platform then helps businesses act on this information, increasing sales win rates, improving marketing performance, informing product strategies, and driving revenue.

Keywords: Crayon, Boston , Marketing Campaigns Manager, Executive , Boston, Massachusetts

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