Sr Public Relations Manager / Healthcare

Company: Chewy
Location: Boston
Posted on: November 26, 2022

Job Description:

Our Opportunity:Chewy is revolutionizing the pet industry as one of the fastest growing e-commerce retailers of all time. It is an opportune time to join us as we continue to experience significant growth and differentiate ourselves in this space. Our relentless focus on our pets, partners and their specialized needs is one area of key differentiation and Chewy Health is a prime example of this. Chewy Health/Healthcare is our fastest growing vertical and this leader will significantly contribute to its growth by establishing an impactful public relations and communications strategy. The Senior Manager, PR & Comms, spearheading strategy development including annual planning and initiatives- based media strategies and serve as a true partner and consultant to the business, collaborating with cross- functional teams to drive veterinary engagement and relations, while leveraging opportunities to build relationships with key media, stakeholders, and external partners. The ideal candidate is a creative, resourceful strategic thinker who works well in a fast paced, results-driven environment. This is an opportunity to make tremendous impact on a large scale and to play a direct role in driving business growth and profitability.What You'll Do:

• Key contributor to multi-tiered Healthcare-focused communications & PR strategy development
• Work collaboratively with the Chewy Healthcare team to lead and manage healthcare-related PR/media opportunities, awards and recognition, industry events (conferences, trade show, etc.), partnerships and event initiatives
• Build communications strategy around Chewy Health Ecosystem, positioning Chewy as an innovative leader in pet healthcare space
• Provide communications strategy for veterinarian relations, engagement, and vet-focused initiatives
• Identify, negotiate, and manage strategic partnerships and relationships that support the Healthcare team's current and emerging PR priorities
• Work collaboratively with corporate teams to lead and manage consumer-related PR/media opportunities, partnerships, brand marketing initiatives and events related to pet health and wellness; identify opportunities to elevate Chewy in key consumer communities
• Lead media outreach initiatives inclusive of research, media list and pitch development writing press release, pitching, handling media queries, and managing media relationships
• Identify appropriate spokespeople and prepare them for interviews, including media trainings, message development and internal briefings
• Collaborate with cross-functional teams to drive strategic communication planning and execution; develop and distribute communication materials/messaging to internal teams
• Work closely with Chewy Health leadership, providing strategic PR input to support the team toward meeting organizational goals
• Provide counsel to senior executives on communications strategy, messaging and media relations as appropriate
• Monitor PR campaign performance: Deliver timely reporting to team leads and senior leadership
• Supervise Healthcare PR team members
• Manage crisis communications (within Chewy Healthcare), as needed
• Collaborate with outside communications agencyWhat You'll Need:
• Education Requirement: Bachelor's degree from accredited college or university
• Degree Requirement: Degree in Communications, Public Relations, Marketing, Journalism, or related field of study
• Prior years of experience: At least 8years of communications, media relations and/or PR experience, pet related industry or healthcare experience preferred. Strong understanding of the overall pet care industry and / or recent trends in technology and pet health
• In-depth experience and understanding of the veterinary profession in the US experience with veterinary clinics or medical practices
• A deep understanding of communications best practices and ability to craft impactful, multi-tiered communication strategies.
• Experience developing and implementing successful PR campaigns with proven results
• Expertise in leading campaigns and communicating to B2B and/or business analyst audiences -
• Strong organizational and interpersonal skills; Experience interacting with and presenting to senior leadership
• Adept at working in a cross-functional organization with demonstrated ability to collaborate with teams across the organization (social media, Marketing, Content, Merchandising, Product, etc.)
• Exhibit a strong sense of ownership and ability to work independently
• Be attentive to detail and prioritize in a fast-paced environment
• Ability to manage multiple and simultaneous responsibilities
• Strong analytical skills: ability to gather, analyze, summarize, and present data
• Ability to work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives
• Strong communication (verbal and written) skills
• Position will require occasional travel to HQ locations and industry events
  If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
  If you have a question regarding your application, please contact HR@chewy.com.
  Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
  To access Chewy's Privacy Policy, which contains information regarding information collected from job applicants and how we use it, please click here: https://www.chewy.com/app/content/privacy).

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