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Senior Manager, Omnichannel Copy

Company: Alexion
Location: Boston
Posted on: January 26, 2023

Job Description:

Requisition ID -30541 -- -Posted -01/13/2023 -- - Country (Multi Selection) (1) -- - City (Multi Selection) (1) -- -Commercial Operations Some opportunities happen only once in a lifetime - like a job where you have the chance -to change lives. At Alexion, people living with rare and devastating diseases are our Guiding Star. We are driven to continuously innovate and create meaningful value in all we do to help patients and families fully live their best lives. We value the uniqueness and diversity of our employees and recognize that nurturing the diverse perspectives and strengths of our people translates into innovative breakthroughs for patients. This is what you will do: The Senior Manager, Omnichannel Copy will be responsible for developing and writing the messages that are deployed across Alexion's digital ecosystems, providing guidance to others on the team, and helping to optimize our content creation and deployment systems. - You'll use your deep pharmaceutical marketing writing skills and experience to conceptualize and execute across the full range of digital content delivery systems. You'll apply your high creative standards to your own work and that of others on the team. And you'll work as part of a team seeking to innovate a new process for creating and deploying modular content, so that Alexion can optimize communications with its core audiences and deliver personalized content via the right channel at the right time. This role is approximately 60% individual contributor and 40% leadership/operations. The role reports to the Associate Director, Content Capabilities and Creative Services. You will be responsible for: Copy/Content

  • You'll conceptualize, write, and execute branded and unbranded digital marketing assets for advertising, social media, websites, and other channels as needed in up to two therapeutic areas (TAs)
  • You'll ensure that deliverables contain compelling, well-written, and actionable messages that align with strategic objectives from marketing clients, existing brand standards as created by agencies of record, and MLR guidelines
  • You'll document the required, and previously approved, references to support each claim in each asset you create
  • You'll collaborate with Omnichannel Strategists and marketing partners on strategy, development of customer journeys, and creation of message maps.
  • You'll participate in meetings and stand-ups with strategists, other creative team members, marketers, and other stakeholders as needed to align on requirements and timing of deliverables
  • You'll present work to marketers in a professional manner, articulating a rationale for your choices and incorporate feedback gracefully
  • You'll attend PRC meetings where your work is reviewed and participate in discussions as needed.
  • You'll maintain a working knowledge of the content requirements and limitations of Facebook, Instagram, YouTube, and other platforms as needed Copy Leadership and Operations
    • You'll provide guidance to writers across the team to ensure that their work is on strategy, compelling, well-written, aligned with brand standards, and meets MLR objectives
    • You'll help ensure consistency across TAs/brands of language used in describing disease states, claims, and common Alexion services
    • You'll help to create and implement standards and best practices across the Omni team in areas such as subject lines, sender profiles, calls to action, and others, to ensure a consistent user experience
    • You'll help to hire and onboard new contract writers, as needed
    • You'll work with the Associate Director, Content, and the larger Omnichannel leadership team, as well as IT and other stakeholders, to help transform Alexion's content production and management processes into a modular content framework that delivers highly personalized, engaging content, at scale. You will need to have:
      • Bachelor's or advanced degree in a relevant field
      • Pharmaceutical industry experience, either in-house or at an agency
      • Minimum 6 years of experience creating digital marketing campaigns across multiple channels
      • A digital portfolio of relevant work demonstrating proficiency in the requirements of the role
      • Demonstrated ability to collaborate with marketing teams, strategists, and designers to translate brand strategies into compelling, effective, accessible, content
      • Top-tier skills in writing, grammar, and syntax
      • Experience providing writing guidance and coaching to others
      • Experience with Veeva Vault Promo Mats, including reference linking
      • Demonstrated proficiency in Word and PPT
      • Flexibility and an openness to new ideas and feedback
      • Comfort level managing multiple projects in a fast-paced environment
      • The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours. We would prefer for you to have:
        • Prior experience with agile marketing methodologies
        • Experience managing or mentoring other writers
        • Knowledge of SEO and web traffic metrics
        • Experience in the Figma platform #LI-MK1 Alexion -is a global biopharmaceutical company focused on serving patients and families affected by rare diseases and devastating conditions through the discovery, development and commercialization of life-changing medicines. Headquartered in Boston, Massachusetts, Alexion has offices around the globe and serves patients in more than 50 countries. Further -information about Alexion can be found at: - . Alexion is proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to fostering a culture of belonging where every single person can belong because of their uniqueness. The Company will not make decisions about employment, training, compensation, promotion, and other terms and conditions of employment based on race, color, religion, creed or lack -thereof, sex, sexual -orientation, age, ancestry, national origin, ethnicity, citizenship status, marital status, -pregnancy, (including childbirth, breastfeeding, or related medical conditions), parental status (including adoption or surrogacy), military status, protected veteran status, disability, medical condition, gender identity or expression, genetic information, mental illness or other characteristics protected by law. Alexion has taken critical steps to protect colleagues, loved ones, and patients from COVID-19 and its variants. All US-based employees must comply with Alexion's COVID-19 vaccination mandate. Alexion provides exceptions based on applicable state law as well as reasonable accommodations to meet the needs of candidates and employees. To begin an -interactive dialogue with Alexion regarding a legally required exemption or accommodation, please contact . - Alexion participates in E-Verify. As a leading employer in our industry, Alexion offers a highly competitive package of base and incentive compensation as well as a comprehensive benefits program designed to support the health, wellness and financial security of our employees and their families. Benefits include group medical, vision and dental coverage, group and supplemental life insurance, 401(k) with company match, tuition reimbursement, and much more. AstraZeneca completed its acquisition of Alexion, marking the creation of Alexion, AstraZeneca Rare Disease. If you're interested in career opportunities with AstraZeneca, click - here .

Keywords: Alexion, Boston , Senior Manager, Omnichannel Copy, Executive , Boston, Massachusetts

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