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Marketing Manager

Company: TalentBurst, Inc.
Location: Boston
Posted on: January 27, 2023

Job Description:

Marketing Manager- Integrated Marketing Strategy
Client Location: Boston, MA 02109
Work Location: -100% Remote
Duration: 6+ months

Responsibilities
Strategic Direction


  • Work with the marketing team, third parties, and internal subject matter experts to design, develop, and execute marketing campaigns and programs that will drive client acquisition, development, and retention.
  • Manage and optimize marketing channels (email, social, web, etc.), through a content marketing strategy that works with our overall advertising and PR strategy
  • Maintain oversight of marketing initiatives and functions, connecting the dots and establishing efficiencies where possible
  • Ensure marketing initiatives are executed on time, on budget, and with high quality
  • Collaborate with colleagues in Marketing and business area leaders to develop content, programs, and campaigns.
  • Manage and optimize the use of marketing channels for content distribution and engagement (email, social, web, etc.)

    Tactical Program Management


    • Project manage new campaign launches, product roll-outs, and enhancements
    • Maintain oversight of client communications calendar, and project manage development and execution of multiple segment-specific communications
    • Manage project intake process and facilitate marketing requests from internal and external stakeholders
    • Analyze and measure content effectiveness to optimize results


      Qualifications:


      • Bachelor's degree
      • 5 years of related experience; agency experience a plus
      • Project/program management experience; ability to manage multiple, complex projects or campaigns simultaneously
      • Experience developing content across a range of formats such as whitepapers, blog posts, social media posts, surveys, infographics, and webinars
      • Proven written and verbal communications skills and strong attention to detail
      • Ability to juggle multiple tasks and meet deadlines
      • Knowledge of the Salesforce CRM system
      • Experience using analytical tools like Google Analytics
      • Experience with content and social media management tools a plus

Keywords: TalentBurst, Inc., Boston , Marketing Manager, Executive , Boston, Massachusetts

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