Marketing Manager

Company: TalentBurst, Inc.
Location: Boston
Posted on: January 27, 2023

Job Description:

Marketing Manager- Integrated Marketing Strategy
Client Location: Boston, MA 02109
Work Location: -100% Remote
Duration: 6+ months

Responsibilities
Strategic Direction

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• Work with the marketing team, third parties, and internal subject matter experts to design, develop, and execute marketing campaigns and programs that will drive client acquisition, development, and retention.
  
• Manage and optimize marketing channels (email, social, web, etc.), through a content marketing strategy that works with our overall advertising and PR strategy
  
• Maintain oversight of marketing initiatives and functions, connecting the dots and establishing efficiencies where possible
  
• Ensure marketing initiatives are executed on time, on budget, and with high quality
  
• Collaborate with colleagues in Marketing and business area leaders to develop content, programs, and campaigns.
  
• Manage and optimize the use of marketing channels for content distribution and engagement (email, social, web, etc.)
  
  Tactical Program Management
  
  
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  • Project manage new campaign launches, product roll-outs, and enhancements
    
  • Maintain oversight of client communications calendar, and project manage development and execution of multiple segment-specific communications
    
  • Manage project intake process and facilitate marketing requests from internal and external stakeholders
    
  • Analyze and measure content effectiveness to optimize results
    
    
    Qualifications:
    
    
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    • Bachelor's degree
      
    • 5 years of related experience; agency experience a plus
      
    • Project/program management experience; ability to manage multiple, complex projects or campaigns simultaneously
      
    • Experience developing content across a range of formats such as whitepapers, blog posts, social media posts, surveys, infographics, and webinars
      
    • Proven written and verbal communications skills and strong attention to detail
      
    • Ability to juggle multiple tasks and meet deadlines
      
    • Knowledge of the Salesforce CRM system
      
    • Experience using analytical tools like Google Analytics
      
    • Experience with content and social media management tools a plus
      

Keywords: TalentBurst, Inc., Boston , Marketing Manager, Executive , Boston, Massachusetts