Marketing Manager
Company: TalentBurst, Inc.
Location: Boston
Posted on: January 27, 2023
Job Description:
Marketing Manager- Integrated Marketing Strategy
Client Location: Boston, MA 02109
Work Location: -100% Remote
Duration: 6+ months
Responsibilities
Strategic Direction
- Work with the marketing team, third parties, and internal
subject matter experts to design, develop, and execute marketing
campaigns and programs that will drive client acquisition,
development, and retention.
- Manage and optimize marketing channels (email, social, web,
etc.), through a content marketing strategy that works with our
overall advertising and PR strategy
- Maintain oversight of marketing initiatives and functions,
connecting the dots and establishing efficiencies where
possible
- Ensure marketing initiatives are executed on time, on budget,
and with high quality
- Collaborate with colleagues in Marketing and business area
leaders to develop content, programs, and campaigns.
- Manage and optimize the use of marketing channels for content
distribution and engagement (email, social, web, etc.)
Tactical Program Management
- Project manage new campaign launches, product roll-outs, and
enhancements
- Maintain oversight of client communications calendar, and
project manage development and execution of multiple
segment-specific communications
- Manage project intake process and facilitate marketing requests
from internal and external stakeholders
- Analyze and measure content effectiveness to optimize
results
Qualifications:
- Bachelor's degree
- 5 years of related experience; agency experience a
plus
- Project/program management experience; ability to manage
multiple, complex projects or campaigns simultaneously
- Experience developing content across a range of formats such as
whitepapers, blog posts, social media posts, surveys, infographics,
and webinars
- Proven written and verbal communications skills and strong
attention to detail
- Ability to juggle multiple tasks and meet deadlines
- Knowledge of the Salesforce CRM system
- Experience using analytical tools like Google
Analytics
- Experience with content and social media management tools a
plus
Keywords: TalentBurst, Inc., Boston , Marketing Manager, Executive , Boston, Massachusetts
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