Vice President, Demand Generation

Company: TetraScience, Inc.
Location: Boston
Posted on: March 19, 2023

Job Description:

TetraScience is the Scientific Data Cloud company with a mission to accelerate scientific discovery and improve and extend human life. The Scientific Data Cloud is the only open, cloud-native platform purpose-built for science that connects lab instruments, informatics software, and data apps across the biopharma value chain and delivers the foundation of harmonized, actionable scientific data necessary to transform raw data into accelerated and improved scientific outcomes. Through the Tetra Partner Network, market-leading vendors access the power of our cloud to help customers maximize the value of their data. Our core values are designed to guide our behaviors, actions, and decisions such that we operate as one. We are looking to add individuals to our team that demonstrate the following values:

• Transparency and Context - We trust our people will make the right decisions and overcome any challenges when given data and context.
• Trust and Collaboration - We believe there can only be trust when there is transparency. We are committed to always communicating openly and honestly.
• Fearlessness and Resilience - We proactively run toward challenges of all types. We embrace uncertainty and we take calculated risks.
• Alignment with Customers - We are completely committed to ensuring our customers and partners achieve their missions and treat them with respect and humility.
• Commitment to Craft - We are passionate missionaries. We sweat the details, as the small things enable the big things.
• Equality of Opportunity - We seek out the best of the best regardless of gender, ethnicity, race, or age; We seek out those who embody our common values but bring unique and invaluable perspectives, talents and advantages. What You Will DoTetraScience is searching for a dynamic, high energy and results driven Vice President, Demand Generation to join our marketing team.---The successful candidate will be responsible for leading a targeted demand generation strategy to drive a high volume of highly qualified opportunities, resulting in revenue and logo growth. Reporting to the Chief Marketing Officer, this passionate demand generation expert will drive the strategy for customer targeting for all demand channels and will lead executing sales-aligned ABM programs, global Field Marketing efforts and other initiatives to deliver revenue growth targets.--- Responsibility also includes oversight of the Marketing Operations team, working to fortify the backbone of the TetraScience marketing organization and enable data-driven decision making, continuous process improvement, and excellence in execution. This leader will also support alignment of the Inside Sales outbound motions.This role will require a passionate and seasoned marketer who excels in demand generation strategy and operational execution. Critical to success, will be deep collaboration with Sales, Sales Operations, Alliance & Partners, Product Management, Product Marketing, and Digital Marketing to drive measurable outcomes. This leader will play a key role in optimizing our existing demand generation engine to deliver scalable, revenue-driven initiatives and campaigns. ---
  • Responsible for the design, implementation, execution, and measurement of demand generation initiatives, tactics, and campaigns.
  • Partners closely with Sales leaders to develop a strategy that supports a strong monthly sales pipeline and revenue goals. Advocate for what Sales needs, and keep Sales informed on marketing priorities.
  • Manage overall demand generation and growth strategy, programs, and budget to cover key personas, verticals and segments.
  • Lead regional Field Marketing teams in North America and EMEA connecting global campaigns with local execution and delivering pipeline and revenue objectives across the globe.
  • Plan, execute, scale and optimize high-performance ABM programs to deliver to our aggressive demand generation goals and sales success. Support revenue expansion with targeted ABM plays focused on extending value in the current customer base.
  • Align specific, measurable outbound campaign motions for Inside Sales team members to generate demand. Ensure Inside Sales team follows-up and nurture activities are swiftly and expertly executed to yield highly qualified opportunities.
  • Collaborate with Product Marketing to position our solutions and offerings to benefit new and existing customers and differentiate the company from competition.
  • Lead partner marketing and co-marketing strategy, leveraging quantitative and qualitative feedback to develop and drive optimal partner marketing mix to drive demand and deliver measurable pipeline growth.
  • Drive alignment and collaboration with stakeholders and peers across Alliance & Partners, Sales, and Strategy teams to continue to grow and mature our partner ecosystem and improve ROI.
  • Manage and mature our Marketing Operations function, including data & analytics, campaign operations, and marketing automation, to continuously improve core Marketing processes and best-practices and ensure our MarTech stack is optimized to deliver outstanding business results
  • Partner closely with Sales leadership and revenue operations to continually improve and refine lead scoring, waterfall metrics, attribution, lead flow process, and ensure optimal flow through the lead lifecycle.
  • Regularly informs stakeholders across marketing, Sales, and revenue operations of insights on marketing performance to ensure cross-functional alignment on the best possible data-driven marketing strategy.
  • Drive executive reporting cadence on demand, including campaign and channel performance, partner contribution, and pipeline growth. Establish tracking and measurement to optimize programs based on real-time results, while reporting on the value delivered by our demand generation efforts.
  • Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly---to optimize budget.
    • 10+ years of experience in B2B Demand Generation in a mid to large size enterprise software company.
    • 5+ years of experience leading a global Demand Generation Team or Demand Center model.
    • Expertise with account-based marketing and demand funnel KPIs.--- Experience using Intent Data throughout the funnel. Demonstrable expertise in ABM strategy and execution.
    • Experience leading or working directly with an Inside Sales team is a strong plus.
    • Expertise in understanding data, telling stories, and executing across channels to create a customer-focused experience.
    • Proven track record of maximizing results and optimizing Demand Generation programs using modern marketing tools and channels.
    • Fluency in and successful demonstration of optimizing demand generation metrics for ABM, Inbound lead development, pipeline orchestration, field marketing, and partner marketing.
    • Passion for understanding key buyer personas and TetraScience Scientific Data Cloud to identify the optimal paths for communicating and engaging customers throughout the buyer's journey.
    • Experience with various MarTech solutions as well as approaches to test and optimize.
    • Experience in or leading a Marketing Operations team with competency for understanding and driving improvement in core MOps processes, functions, and tools.
    • Leads with a hands on approach and accountability. Proactively collaborates with executives and stakeholders frequently and instills this mindset in their teams.
    • Proven track record of building, developing, and elevating a high-performing team and creating strong business stakeholder relationships.
    • Strong analytical and quantitative skills to track campaigns, scale success and maximize effectiveness.
    • Strong ability to review and inspect data results, guide analysis where needed, and make data-driven decisions and strategy.
      • 100% employer paid benefits for all eligible employees and immediate family members.
      • 401K
      • Unlimited paid time off (PTO)
      • Flexible working arrangements
      • Company paid Life Insurance, LTD/STD No visa sponsorship is available for this position

Keywords: TetraScience, Inc., Boston , Vice President, Demand Generation, Executive , Boston, Massachusetts