Growth Marketing Manager - Remote
Company: Dropbox
Location: Boston
Posted on: March 20, 2023
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Job Description:
Role Description As the Growth Marketing Manager, you will play
a critical role in the driving growth for a new Dropbox
product.
Working at the intersection of Marketing and Product, you will
optimize each stage of the funnel and help drive acquisition,
retention, and monetization initiatives to grow the business.
From developing best-in-class growth programs, to leveraging
influencers and community, to scaling the product internationally,
you will work on a wide breadth of projects that balance
sustainable business growth with what s best for our users.
This role is ideal for a creative, data-driven marketer who s
passionate about leveraging marketing and product strategies to
drive outsized impact with a highly collaborative team.
Responsibilities Help build and execute growth strategy for the
Dropbox s new product to achieve acquisition,
activation/engagement/retention, and monetization goals Develop
onboarding & activation, monetization, and retention/churn
prevention programs, including affiliate and referral programs, and
in-product experiences in partnership with Product, Growth, and
Marketing teams Drive international growth by working closely with
regional teams to develop culturally-relevant, local experiences
Partner with Influencer team to source, develop, and leverage
customer advocates and encourage virality and build community as a
channel to drive organic growth Identify new product and growth
opportunities to acquire, monetize, and retain users, leveraging
user insights, product data, market trends, and growth best
practices Partner with Product, Design, Engineering, Data Science,
Growth, Content Design, and Marketing to build experiments, product
experiences, and campaigns that improve the funnel and drive growth
globally Test and learn across the funnel, driving experimentation
and optimization across programs, campaigns, and in-product
experiences Requirements 5+ years of growth experience across
international expansion, paid media, and organic growth vehicles
(referral, affiliate, influencer, community) Must have
international expansion experience.
Ideally in APAC and/or EMEA markets. Excellent communication and
collaboration skills with experience influencing and working
cross-functionally with Product Management, Design, Engineering,
Data Science, Content Design, Lifecycle Marketing, Paid Media, and
Web Marketing Exceptional analytical and quantitative skills, with
a natural creativity and curiosity to measure, test, learn, and
iterate in order to get the best results possible Experience using
quantitative and qualitative insights and data to inform growth
strategy, prioritization, and roadmap development Strong written
and verbal communication skills with ability to develop
consumer-facing messaging and positioning Bachelor s degree or
equivalent work experience Total Rewards For candidates hired in
San Francisco metro, New York City metro, or Seattle metro, the
expected salary/On-Target Earnings (OTE) range for the role is
currently $131,300 - $154,500 - $177,700.
For candidates hired in the following locations: Austin (TX) metro,
Chicago metro, California (outside SF metro), Colorado, Connecticut
(outside NYC metro), Delaware, Massachusetts, New Hampshire, New
York (outside NYC metro), Oregon, Pennsylvania (outside NYC or DC
metro), Washington (outside Seattle metro) and Washington DC metro,
the expected salary/On-Target Earnings (OTE) range for the role is
currently $118,200 - $139,100 - $160,000.
For candidates hired in all other US locations, the expected
salary/On-Target Earnings (OTE) range for this role is currently
$105,100 - $123,600 - $142,100.
Range(s) is subject to change. Dropbox takes a number of factors
into account when determining individual starting pay, including
job and level they are hired into, location/metropolitan area,
skillset, and peer compensation.
Dropbox uses the zip code of an employee s remote work location to
determine which metropolitan pay range we use.
Salary/OTE is just one component of Dropbox s total rewards
package.
All regular employees are also eligible for the corporate bonus
program or a sales incentive (target included in OTE) as well as
stock in the form of Restricted Stock Units (RSUs).PandoLogic.
Keywords: Marketing Manager, Location: Boston, MA - 02108 , PL:
562025635
Keywords: Dropbox, Boston , Growth Marketing Manager - Remote, Executive , Boston, Massachusetts
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