Associate Brand Manager

Company: Wellness Pet Company
Location: Tewksbury
Posted on: March 20, 2023

Job Description:

About Wellness Pet CompanyThe Wellness Pet Company crafts and produces premium natural pet food, treats, and dental chews. We believe that natural, premium nutrition focused on proven health outcomes is the foundation of creating mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed with how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable -- Not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world.
Your #lifeatwellnesspetWhen you join Wellness Pet, you join a team whose aligned values and purpose create a unique and exciting place to work every day. Join us on our adventure to fulfill a life of wellbeing together with pets and their parents. Come for a walk with us today!
What You'll Accomplish:As an Associate Brand Manager on the Cat Marketing team, you will cultivate and leverage consumer and category insights to accelerate new and existing platforms through winning go-to-market strategies. You will be a key contributor to the management and growth objectives of the Wellness Cat business known for our Category position as the #1 Natural Wet Cat Brand.

• You will establish and maintain a deep, working-level knowledge of our consumer, category, brand, and products.
• You will leverage Shipment and POS data to report accurately and regularly on and against brand performance.
• You will utilize your data insights and market observations to identify new opportunity areas for the cat business, driving thoughtful discussions with the cat team as well as sales to test and learn and grow
• You will help ideate a consumer insight-driven pipeline and then lead cross-functional teams and projects to execute new item launches and go-to-market plans with excellence.
• You will support the development and execution of annual brand plans that include marketing campaigns, new product launches, promotional plans, merchandising, and distribution opportunities.
• You will be a key contributor to the management of the foundational business across Wet and Dry Cat
  Who We're Looking For:Team Wellie is a group of people who are truly obsessed in all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:
  • Is consumer focused on all they do
  • Is a curious marketer and passionate about Brand Management
  • Continually challenges themselves to go the extra mile to get the job done, and ensure it's done the right way as opposed to the easy way
  • Self-manages to hold themselves and others accountable to deliverables and timelines
  • Is a true collaborator, sharing resources and engaging in healthy debate
  • Is a strong communicator leading teams and crafting deliverables
  • Embraces continual development through the sharing of feedback and investment in learning opportunities.
  • Celebrates differences and strives to learn from others who are different from themselves
  • Gives back to their community and supports sustainable practices
    
    In addition, for this specific role, we need someone who has:
    • A minimum of 2-3 years of experience in CPG Brand Management
    • Passion and curiosity paired with eagerness to learn and develop a career in Brand
    • Proven analytical skills and strategic mindset
    • Strong creative eye and experience in packaging and marketing asset creation
    • Experience and proven ability to lead, influence, and collaborate with cross-functional teams
    • Track-Record of always demonstrating grace and a positive (yet pragmatic) attitude towards challenges and opportunities
      Why Work for Wellness Pet:We care about the wellbeing of our people, their families, and their pets, so we treat every Wellie to a comprehensive benefits package full of extras to support their health, pets, passions, and Professional Development. More information about our benefits can be found on our website.

Keywords: Wellness Pet Company, Boston , Associate Brand Manager, Executive , Tewksbury, Massachusetts