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Senior Manager, Marketing Technology

Company: Natixis Investment Managers
Location: Boston
Posted on: April 3, 2024

Job Description:

Overview:The Distribution Enablement Group (DEG) is a growing team within Natixis. Our group encompasses Business Intelligence, Analytics & Data Science, Data Operations, Marketing Operations, Distribution Consulting & Strategy, and Marketing Technology. Our core mission is to drive business growth and improve efficiency by extracting insights from data and aligning the use of data and technology.As the Head of Marketing Technology, you will develop & deliver the technology strategy that elevates our digital engagement initiatives. You will grow & lead a collaborative team dedicated to the optimization of digital outreach efforts. Success in this role is demonstrating the necessity and benefits of our Marketing Technology stack to optimize & align Marketing and Sales workflows. We seek a hands-on leader, who combines technical expertise with a deep understanding of marketing operations to drive innovation & efficiency. This is a hybrid position located in Boston, MA.What you will do:--- Develop and execute a comprehensive marketing technology strategy aligned with business objectives.--- Lead a team and foster collaboration with other departments to implement, integrate, and optimize our marketing technology platforms.--- Evaluate and recommend new marketing technologies to improve capabilities and stay ahead of industry trends.--- Provide strategic insights and analytics to optimize marketing performance, user experience, and drive customer acquisition.--- Partner with IT and the broader DEG team on centralized data accessibility, accuracy, timeliness and documentation.--- Manage vendor relationships to ensure the effective utilization of third-party tools and services.--- Establish and maintain guidelines, documentation, and governance for marketing technology processes and workflows.What you will bring:--- A minimum of 8 years of progressive experience in marketing technology leadership, analytics, internal & external user experience development, and delivery & governance of digital content, preferably within financial services or B2B.--- Superior leadership skills and proven success in conveying complex concepts, solutions, and relevant business impacts to leadership audiences.--- Deep understanding of marketing technologies and their integration with data warehouses, CRMs and analytic platforms.--- Refined written and verbal communication skills.--- Ability to multitask and meet deadlines while remaining flexible toward unexpected changes.--- Commitment to be being a phenomenal teammate and building strong relationships cross-functionally.--- Excellent time management skills, attention to detail, and resourcefulness.--- Experience with Adobe suite of digital engagement tools, Workfront, Seismic, Pardot and Salesforce strongly preferred.Who we are:We put the best interests of our clients, employees, communities, and environment first in everything we do. We're dedicated to fostering a culture of collaboration, diversity, and inclusion that supports employee growth. We believe this creates equal opportunities for our employees - and better outcomes for our clients and communities. We offer a robust benefits package designed to integrate life and work and to support our employees. Benefits include, but are not limited to; comprehensive medical, dental and vision insurance, paid time off, 401k plan, tuition reimbursement, student loan repayment program, wellness benefits and volunteer programs*.#NatixisIMCultureNatixis Investment Managers is an equal opportunity employer and does not discriminate in recruiting, hiring, training, promotion or other terms, conditions and privileges of employment on the basis of race, color, age, national origin, ancestry, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information, military or veteran status, physical or mental disability, or any other status protected by law.*Benefits eligibility is for permanent employees of Natixis Investment Managers. Interns, contractors and temporary workers are not eligible for benefits.
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Keywords: Natixis Investment Managers, Boston , Senior Manager, Marketing Technology, Executive , Boston, Massachusetts

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