Senior Product Marketing Manager
Company: Formlabs
Location: Somerville
Posted on: April 15, 2024
Job Description:
To reinvent an industry, you have to build the best team. Join
Formlabs if you want to bring groundbreaking professional 3D
printers to the desktop of every designer, engineer, artist, and
researcher in the world. We're looking for a Senior Product
Marketing Manager with a strong technical and communications
background to drive market adoption of our 3D printers, and related
accessories and materials. You will work on our core SLA technology
and products, and manage the overall go-to-market strategy across
the company, through core messaging and positioning, new product
launches, content creation, sales enablement, analytics, and
understanding the market and competition. Product Marketers at
Formlabs are expected to be the closest to our products and our
customers - sitting between the Product and Marketing teams, with a
talent for attention-grabbing copywriting. Product Marketing at
Formlabs is a pivotal team, where you will work with product
management, design, engineering, manufacturing, web, and content to
get things done. This is a fast-paced environment, where we launch
new materials to market every couple of months, with large hardware
announcements every couple of years. If you're passionate about
launching new products or reinforcing product messaging across
everything we do, in sales, services and marketing, we want you to
join our team as a Senior Product Marketing Manager . This role
requires an on site presence in our Somerville, MA office 3 days
per week. The Job:
- Be the "quarterback" of our launches of our new hardware,
software, and / or materials products
- Nurture existing products by suggesting / executing changes in
marketing and positioning
- Strategically define and execute on our positioning, branding,
and other campaign activities across the Go to Market Org.
- Connect market and technology trends with Formlabs' products to
build product positioning and messaging for verticals, buyer
personas, and use cases
- Regularly track, and assess competitors, and adjust Formlabs'
product marketing accordingly as industry situation changes
- Develop technical training, messaging decks, internal FAQs,
product guides, etc. that allow our sales team to succeed while
driving competitive differentiation
- Promote and demo Formlabs products at conferences, trade shows,
events and to analysts and potential customers
- Develop deep expertise in our 3D printing technologies,
materials, and portfolios You:
- 5+ years of experience in product marketing, product
management, or sales engineering, ideally with highly technical
products and customers
- Prior experience adjusting the positioning and messaging of a
product line or brand across the industry
- Independently able to drive launches and Go to Market strategy
and execution of new products regularly
- Ability to think holistically, and contribute business value
outside of your "core" lane(s) across functions
- Understand the hardware product development cycle
- High level of initiative and strong business judgment;
comfortable in a fast-paced, entrepreneurial environment
- Conducted independent primary and secondary market research to
understand trends and analyze competitive landscapes
- Proven ability to work independently and cross-functionally to
complete projects
- Passionate about technology and 3D printing Bonus Skills:
- Engineering or other Technical Degree
- 3D printing or Additive industry experience
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental,
Vision)
- Low cost fund options in our 401K and access to advisors -
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan - Take time when you need it
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- And of course--- unlimited 3D prints We are an equal
opportunity employer and value diversity at our company. We do not
discriminate on the basis of race, religion, color, national
origin, gender, sexual orientation, age, marital status, veteran
status, or disability status. Even if you don't check every box,
but see yourself contributing, please apply. Help us build an
inclusive community that will change the face of 3D printing. To
all recruitment agencies: Formlabs does not accept agency resumes.
Please do not forward resumes to our jobs alias, Formlabs employees
or any other company location. Formlabs is not responsible for any
fees related to unsolicited resumes. Unsolicited resumes received
will be considered our property and will be processed
accordingly.Hear the latest on career opportunities and life at
Formlabs.
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Keywords: Formlabs, Boston , Senior Product Marketing Manager, Executive , Somerville, Massachusetts
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