Manager, BioPharma Marketing - CDx
Company: Disability Solutions
Location: Boston
Posted on: April 19, 2024
Job Description:
About the Job
The Manager of Biopharma Marketing, CDx, is a key member of the
Biopharma Marketing team and supports marketing activities for
assigned channel(s) by developing, managing, and executing on
strategies and tactics to achieve Biopharma business objectives and
financial goals. The individual leads activities focused on
companion diagnostic marketing in collaboration with our CDx
partner customers and our internal physician-facing marketing team
in the Commercial business unit to increase awareness of Foundation
Medicine's CDx leadership with both biopharma and commercial
customers. The Manager of Biopharma Marketing, CDx, builds the
Foundation Medicine brand by clearly articulating the value of
Foundation Medicine's portfolio of tests and services to biopharma
partners and demonstrating subject matter expertise of the
portfolio, competition, and customers.
Key Responsibilities
- Provide input on marketing strategy, tactical calendar, and
support marketing activities associated with assigned customer
channel(s).
- Work closely with the Promotional Review Committee (PRC) to
ensure that for (1) all FMI marketing content and materials for CDx
approvals and (2) CDx partner content and materials are approved
for use and delivered on time to FMI biopharma customer-facing
teams (1) and CDx partners (2), respectively.
- Actively track tactical performance metrics and report progress
toward goals, adapting approaches where required to optimize
marketing activities and drive business outcomes.
- Work closely with the biopharma customer-facing teams,
particular those partner leads who are assigned to CDx partners, to
listen to their feedback from customers, communicate our marketing
strategy and plans, and ensure access to content that supports
their engagement with customers.
- Partner with Biopharma training team and appropriate Solutions
leads to ensure biopharma customer-facing teams have the training
they need to effectively execute and amplify biopharma marketing
messaging.
- Collaborate with internal stakeholders to achieve objectives,
including but not limited to internal biopharma teams, commercial
marketing and operations, medical, legal, regulatory, corporate
communications, creative, and media agencies/vendors.
- Use project management and collaboration skills to deliver
against timelines, identifying and communicating potential risks as
they arise and showing a bias for action to find a
solution.
- Travel up to 20% of the time, as needed, for conferences and
events or customer meetings.
- Perform other duties as assigned.
Qualifications:
Basic Qualifications:
- Bachelor's Degree in related field.
- 5+ years of progressively responsible marketing experience in a
life science or pharmaceutical company.
- Must be able to travel at least 20% of the time.
Preferred Qualifications:
- Undergraduate degree in a life science or marketing
discipline
- Master of Business Administration Degree or graduate (Master's
+) Degree in a similar discipline
- Management consulting experience
- Experience:
- leading, handling and mobilizing multiple partners (including
top executives) and demands in a dynamic change oriented
environment
- strategizing, designing and executing towards ambitious
goals
- generating creative new approaches to solving business
problems
- driving collaborative successes with limited mentorship
- Excellent communication skills in presenting complex concepts
to both executive leadership and operational teams
- Superior problem solving and analytical skills, takes a
data-driven, analytical approach to draw upon business insight
where information is incomplete
- Self-motivated and independently results-oriented as
demonstrated history of, and interest in, driving business impact
in a highly autonomous role
- Understanding of HIPAA and the importance of patient data
privacy
- Commitment to reflect FMI's Values: Passion, Patients,
Innovation, and Collaboration
#LI-Onsite
Keywords: Disability Solutions, Boston , Manager, BioPharma Marketing - CDx, Executive , Boston, Massachusetts
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