Senior Product Marketing Manager, Security
Company: Acronis
Location: Boston
Posted on: May 2, 2024
Job Description:
Acronis is a world leader in cyber protection-empowering people
with cutting-edge technology that enables them to monitor, control,
and protect the data that their businesses and lives depend on. We
are looking for a Senior Product Marketing Manager who is ready to
join our mission in creating a #CyberFit future!
In this global product marketing role reporting to our VP of
Product & Solutions Marketing, the Senior Product Marketing Manager
will lead our marketing messaging, positioning, product marketing
plan, and GTM execution for one or more of our Security
solutions.
Every member of our "A-Team" has an instrumental role and impact on
the success of Acronis' innovative and growing business, so we are
looking for someone who enjoys working in dynamic, global teams and
thrives in a fast-paced and rapidly changing work environment. Just
like everyone at Acronis, the ideal candidate will embody all of
our company values: responsive, alert, detail-oriented, makes
decisions, and never gives up
WHAT YOU'LL DO
- Be a key player on our product marketing team for our Security
solutions, supporting solutions including anti-malware, endpoint
detection and response (EDR), managed detection and response (MDR),
and email security
- You'll be a product expert within the marketing organization
for the roadmap, features, functions, use cases and target users,
including creation and maintenance of a relevant, differentiated,
compelling product positioning and messaging framework
- Be a GTM partner for Product Management counterparts
- From them you'll learn the product business case - including
competitive landscape, differentiated technology and capabilities,
product roadmap, use cases, and features. With them you'll bring
releases to market. After that, help build a product marketing plan
that proposes and connects all of the sales and marketing
activities needed to hit sales goals - and product targets
- Be a key partner to our marketing campaign leads
- You will work closely with the campaign leads as they work on
ensuring your product is covered in our various global and regional
marketing campaigns. In turn, they will support you with the
insights and messaging to use to tune your product messaging and
content
- Develop and execute a marketing plan for your product
- Working with marcom and cross-functionally, you'll help build a
comprehensive plan that links launches, campaigns, events, and
sales plays with content, coverage and communications channels -
offering a single view to everything done to bring the product to
market - and then reports back on the results
- Help with the creation and maintenance of the core product
marketing collateral, web, and sales enablement toolset
- You will help ensure that all standard assets throughout the
funnel are kept up to date, with quality, and following best
practices. You will write, author, video, PowerPoint - communicate
your product's story in every format and review other work that
carries your messaging
- Bring market and competitive intelligence, targeting and
segmentation information into your plan, and share it with your
Product colleagues
- Partnering with our AR lead and our Solution Marketing team,
you'll bring insights into the trends in the market, into your
messaging and content, and will provide these inputs back into the
Product team and across Marketing to inform decisions and
strategy
- Build productive relationships with the sales teams
- You'll support their efforts, but you'll also solicit their
feedback on sales tools, messaging, and partner/customer pain
points and competitors
- Be a public-facing representative for your product
- You will complete technical training and be able to conduct
live demos, present your product when called upon, and be ready to
engage both partners and customers directly to solicit their
feedback and experiences to enrich your knowledge - and their
perceptions of Acronis
- You'll use our processes and tools like Jira and Sharepoint to
track your work and collaborate in our team
WHAT YOU BRING (EXPERIENCE & QUALIFICATIONS)
- 5+ years of product marketing experience within the B2B IT
industry, with time at an established high-tech company
- Have supported a security solution in areas such as
anti-malware, endpoint detection and response (EDR / MDR / XDR), or
email security. Experience marketing security products delivered in
a SaaS, consumption-based, multi-tenant model
- Broad IT management technical domain in vulnerability
management, cybersecurity, and endpoint management
required
- Knowledge of both provider and business customer SMB through
Enterprise IT environments, with specific experience working with
MSPs highly desired
- Ability to dive deep in technology and to convey complex ideas
simply and clearly in written and verbal formats, including public
speaking, demos and content development
- Experience working across tech and business teams, representing
the voice of the partner and customer, and finding creative ways to
engage and get feedback from the customers
- High energy and enthusiasm - the type that is contagious with
its potential
- Some travel to events and meetings, including to international
locations, may be required but is expected to be under 20% and in
accordance with company health and safety policies
- US English fluency with exceptional written, verbal, and
presentation creation skills in your native language required
*Please submit your resume and application in English
WHO WE ARE
Acronis is revolutionizing cyber protection by unifying backup,
disaster recovery, storage, next-generation anti-malware, and
protection management into one solution. This all-in-one
integration removes the complexity and risks associated with
non-integrated solutions and offers easy, complete and reliable
data protection for all workloads, applications, and systems across
any environment-all at a low and predictable cost.
Founded in Singapore in 2003 and incorporated in Switzerland in
2008, Acronis now has more than 2,000 employees and offices in over
45 locations worldwide. Its solutions are trusted by more than 5.5
million home users and 500,000 companies, and top-tier professional
sports teams. Acronis products are available through over 50,000
partners and service providers in over 150 countries and 26
languages.
Our corporate culture is focused on making a positive impact on the
lives of each employee and the communities in which we live. Mutual
trust, respect, personal achievement, individual leadership, and a
belief that we can contribute to the world everyday are the
cornerstones of the Acronis Team.
Acronis is an equal opportunity employer. All qualified applicants
will receive consideration for employment without regard to age,
ancestry, color, marital status, national origin, physical or
mental disability, medical condition, protected veteran status,
race, religion, sex (including pregnancy), sexual orientation,
gender identity or expression, or any other characteristic
protected by applicable laws, regulations and ordinances.
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Keywords: Acronis, Boston , Senior Product Marketing Manager, Security, Executive , Boston, Massachusetts
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