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Vice President of Product Management- CPG

Company: Epsilon
Location: West Roxbury
Posted on: June 10, 2024

Job Description:

Job Description

About this role:
We are looking for a talented product management professional to join the Epsilon product management team in the role of VP of Product Management, Vertical Solutions, CPG. In this role, you will be responsible for developing and executing product and growth strategies for advertising and marketing technology products that serve iconic CPG brands. To do this, you need to be experienced in conducting market analysis, using client and buyer insights, and understanding industry and technology trends to develop products and solutions that are valued by our clients. Strong analytical, collaboration, and communication skills are essential as you work closely with other product managers, sales leaders, and senior executives internally and externally.

Responsibilities will include:

  • Act as vertical advocate and play the primary role in defining and driving the vision, roadmap, and business strategy for the CPG vertical.
  • Collaborate with key stakeholders to set go-to-market priorities, product adoption goals, and track revenue growth or other key performance indicators.
  • Synthesize market feedback to find revenue growth opportunities and competitive threats. Define client challenges, size opportunities, and prioritize initiatives for the emerging verticals that are differentiated, scalable, and repeatable.
  • Report progress against established goals to senior management. Proactively implement adjustments to plans when they start to go off track.
  • Train cross-functional teams on the "what, why and how" of the CPG solutions so the teams to understand, embrace and evangelize the vertical solutions.
  • Work with marketing and sales to drive vertical customization of product positioning, case studies and marketing collateral that clearly articulates Epsilon's unique market differentiation.
  • Support the sales team by taking part in client conversations and new business pitches as needed.
    Ideal candidate would have the following qualifications:

    • 15+ years of experience of progressive experience with 10+ years of product management experience with AdTech or MarTech solutions, and 5+ years as a people manager.
    • Direct, relevant industry experience with CPG; a thought leader in CPG.
    • Owned several products or solutions from introduction through launch and into maturity.
    • Experience effectively influencing stakeholders and driving resolutions.
    • Strong communication, persuasion, and presentation skills.
    • BA/BS degree. Advanced degree and/or MBA desirable.

      Additional Information

      About Epsilon

      Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit

      When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

      • Our Culture:
      • Life at Epsilon:
      • DE&I:
      • CSR:
        Great People Deserve Great Benefits

        We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

        Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.


Keywords: Epsilon, Boston , Vice President of Product Management- CPG, Executive , West Roxbury, Massachusetts

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