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MARKETING MANAGER, GROWTH MARKETING & FREE TRAINING

Company: AmazonWebServices
Location: Boston
Posted on: June 11, 2024

Job Description:

Do you want to help millions of people across the world build their AWS cloud skills? Do you have a passion for learning and for helping others learn? Amazon Web Services is looking for an experienced, customer obsessed Marketing Manager to join our team and help support our Free Training marketing team, reaching millions of builders, developers, and cloud-learners all over the world. In this role, you will be part of the AWS Growth Marketing team, supporting Global Marketing Programs. As a Streaming Marketing Manager, you will contribute to the marketing strategy for the free training program and help manage the operations of our livestream channel, AWS Training Live. To thrive in this role, you should be highly organized, love developing efficient mechanisms, and get genuinely excited by thinking about optimizing the customer journey. You will work cross functionally with Amazonians from across the business, including product marketing, campaign marketing, product management, developer relations, and many more. Key job responsibilitiesYou will help find new ways to reach customers with our free, livestreamed training, contribute to the development of our content strategy, and ensure that day-to-day operations run smoothly. You will inspect and seek to optimize the marketing mechanisms we use and you'll contribute to the growth and development of the program, including working with Amazonians across the business on the creation of new and existing content types. In this role, you will:* Contribute to strategic plans for marketing program growth, including development of new content types, improvements to customer journey, and customer engagement strategies.* Develop our video-on-demand marketing strategy, working through owned channels to drive improved outcomes for core content* Analyze content performance and surface insights to stakeholders by creating series retrospectives, proactively analyzing content, and diving deep into metrics* Manage marketing mechanisms for impact measurement * Ensure that day-to-day operations run smoothly, monitoring channel health, maintenance, and security by ensuring the right individuals have access to program tools, systems, and platforms, monitoring calendar, and ensuring we adhere to marketing best practices for link tracking and content placement* Establish and manage mechanism for series intake, helping to select topics that align to marketing strategy A day in the lifeOn any given day, you could be observing livestreamed training content to think of new creative ways to help customers, working with Amazonians from all over the business to develop new, bar-raising content for customers, or pouring over data that helps us make better decisions, identifying our next important insight. About the teamWork hard. Have fun. Make history. We are open to hiring candidates to work out of one of the following locations:Arlington, VA, USA - Boston, MA, USA - Chicago, IL, USA - Irvine, CA, USA - Jersey City, NJ, USA - Seattle, WA, USABasic qualifications- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience using Microsoft Excel to manipulate and analyze data- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Demonstrated passion to continually learn and expand hands-on skills- Highly collaborative and experienced working cross-functionally or with multiple stakeholdersPreferred qualification - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation- Direct to consumer/individual focused marketing experience, preferably for campaigns or programs aimed at developers, or for high-tech products/services- Experience consuming or managing livestream programming on social channels (eg, YouTube, Twitch, etc.)- Experience with a variety of marketing content mediums, such as blogs, email, web, live stream, video, podcast, social media, etc.- Experienced in managing and prioritizing multiple projects and with great attention to detailAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Keywords: AmazonWebServices, Boston , MARKETING MANAGER, GROWTH MARKETING & FREE TRAINING, Executive , Boston, Massachusetts

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