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Content Marketing Manager

Company: Catalant
Location: Boston
Posted on: July 13, 2018

Job Description:

Content Marketing ManagerCatalant Overview:

Catalant helps companies build an agile workforce, with technology and programs that enable them to access the talent they need, when they need it, wherever it is. Forward-looking executives partner with Catalant to transform the structure of how their companies work gets done and the behaviors that drive or delay agile workforce transformation.

Over 20 percent of the Fortune 1000 use Catalants best practices and platform to frictionlessly access and deploy internal and external talent, including over 50,000 independent consultants and 1,000 boutique firms in Catalants expert marketplace. Anonymized data from leading companies train Catalants AI-powered talent matching and recommendation engine, inform its program design and best practices, and surface counter-intuitive insights that get smarter over time.

Our investors include General Catalyst and Highland Capital, two of the top Venture Capital firms out there, as well as famed investor Mark Cuban. We're on a mission to build the absolute best team on the east coast, and are looking for talented, scrappy, fun, and competitive folks to redefine the way work gets done!

Position Description:

As the Content Marketing Manager, youll be the key contributor to Catalants content generation efforts. You will be responsible for overseeing the entire lifecycle of content from ideation to creation. You will work closely with colleagues on the Marketing team on distribution of content strategy and execution as well.

You will be responsible for building an editorial calendar to support three core content tracks - always-on (articles, white papers, webinars), campaigns (reports, webinars, presentations, infographics) and analyst/sponsored content (analyst reports, podcasts, native).

We are looking for an enthusiastic writer, preferably with B2B content marketing experience, who can produce high-quality content that will help us develop meaningful connections with our audiences.

Key Responsibilities:

  • Generate high-quality, compelling content
  • Develop and execute multi-channel digital marketing campaigns that support company initiatives, such as: category creation efforts and product launches.
  • Ability to work cross-functionally with internal teams (corporate marketing, product marketing and demand generation) to ensure that content aligns with core messaging and upcoming/active campaigns.
  • Support relationships with influencers, analysts, partners and thought leaders to develop content.
  • Collaborate with and manage freelance creatives (writers, designers),maintaining quality and a consistent brand voice and tone in all content that is produced.
  • Optimize all content for SEO and social media.
  • Support the tracking and reporting of data that showcases the value of content across the entire buyers journey (awareness, consideration and conversion).

    Relevant Skills and Experience:

    • Passion for writing!
    • Experience in B2B Content Marketing roles preferred.
    • Understanding of B2B marketing and sales technologies, tools, and processes and how content plays a role.
    • Actively develop and execute content distribution strategy, insights, and ideas.
    • Produce a wide variety of content including written articles, guides, presentations, webinars and research reports.
    • Excellent proofreading, content editing, and grammatical skills required
    • Make decisions on content effectiveness based on data
    • Ability to work in a fast-paced environment
    • Willingness to provide strong examples of content youve produced

      Keywords: Catalant, Boston, Content Marketing Manager, Executive, Boston, Massachusetts

      Click here to apply!

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