VP of eRetail Practice
Company: PR/Marketing /Advertising, Boston, MA
Posted on: December 9, 2018
The VP, e-Retail/Amazon Practice is an industry-leading commerce expert and will be responsible for managing, growing and evolving all aspects of Company Media’s digital retail and Amazon offerings, reporting into the Head of Performance for North America. The VP, e-Retail/Amazon Practice will continuously identify, evaluate and execute retail, ecommerce and digital shopper marketing opportunities for Company Media existing and prospective clients.
The individual will lead this practice by coordinating and overseeing a team of performance retail media professionals in delivering campaigns through all phases of launch and maintenance, including product management, program strategy, program development, trafficking, reporting, analysis, and optimization.
The successful candidate will bring a depth of relationships with retail partners, be able to identify opportunities, craft innovative solutions and be proficient in translating performance data into actionable insights.
Main Responsibilities Maintain and grow our e-Retail/Amazon practice Oversee the development of programs with key retail partners including Amazon, Walmart, eBay, Target, Criteo, Google Shopping, Bing Shopping among many others Maintain relationships with Amazon and key e-retail partners to establish and drive best practices, identify trends and ensure compliance Source, evaluate, and secure new retail partners Negotiate and review e-retail partner joint business plans and advertising agreements Lead the Company Performance team in delivery, monitoring, tracking and driving e-retail campaign performance Provide the Analytics team with insight into channel impact, analyze program performance, and execute on analysis to ensure client KPIs are being met/exceeded Reporting and insights to drive strategy and optimizations Ideal Experience 8+ years directly related experience within the retail space 5+ years experience working with Amazon on paid search (AMS), display (AMG/AAP), merchandising (A9), earned/customer reviews Extensive experience managing/working with e-Commerce/Brand/Retail programs/clients required, executing within Walmart, eBay, Target, Criteo, Google Shopping, Bing Shopping among many others Experience negotiating, purchasing and managing a variety of online media campaigns (banners, emails, pops, contextual, etc.); Experience with various deal structures including CPM, CPC, hybrid, etc. especially CPA; Knowledge of the unique nuances and structural characteristics of Amazon Marketing campaigns Ability to compile and analyze performance data and metrics, provide actionable insights and make decisions regarding campaign direction based on your analysis Excellent fiscal responsibility Strong analytical and mathematical skills Strong interpersonal and negotiation skills Strong written communication and presentation skills Strong knowledge and expertise in industry related matters and ability to service and communicate with a wide range of clients and retail partners Solid understanding and insatiable interest of consumer trends in e-Commerce/Retail Strong management, and organizational skills are essential to succeeding in this role Experience managing multiple, competing priorities, duties and/or projects; Proven ability to accommodate evolving responsibilities and last minute changes Strong decision-making, organizational, planning and problem-solving skills Excellent project-management and time-management skills with the ability to prioritize and multitask with ease Ability to take initiative and perform tasks in an efficient and self-sufficient manner
Keywords: PR/Marketing /Advertising, Boston, MA, Boston , VP of eRetail Practice, Executive , Boston, Massachusetts
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