Account Supervisor, Health Tech
Company: PAN Communications
Location: Boston
Posted on: February 25, 2021
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Job Description:
Recently recognized by Forbes CMO Network as one of America's
Best PR Agencies in 2021, PAN Communications is looking for a
standout Account Supervisor with 5-8 years of agency experience
supporting integrated marketing & PR programs across healthcare IT
clients in the areas of digital health, AI, EHR, diagnostics, data
science and others. You will have the opportunity to work on a wide
variety of programs for innovative, growth-stage health tech
companies.As an AS, you will:* Serve as day-to-day client
contact--by providing insight and strategic recommendations to the
client and team, both proactively and reactively, to maintain
account momentum and success* Own development of quarterly/campaign
plans, under the direction of the Director or VP; own
campaign-level strategic recommendations; review/mentor team in the
creation of program-specific ideas for media relations, influencer
relations, social media, content development and speaking and
awards* Understand and mentor account team on the client, including
products and services, competition, marketplace and business model;
ensure all client and media-facing materials are accurate,
comprehensive and aligned with company messaging/positioning (media
relations, awards/speaking, content development); ensure that new
staffers are appropriately on boarded onto accounts by reviewing
planning materials, account deliverables and timelines, processes
and best practices, as needed* Lead media relations strategy--by
anticipating major news announcements, planning proactive media
outreach, monitoring for and directing team in reactive pitching
opportunities, owning business press outreach and driving the team
to deliver on agreed-upon program/campaign metrics* Lead content
development efforts--by serving as content development lead on
press releases, contributed articles, reports, etc., delegating
formulaic releases (i.e., awards, wins) and bylines as appropriate
to the team; lead review and editing exercises, with a focus on
team mentorship* Direct the team in digital media/influencer
relations initiatives, once activated, by setting strategy and
delegating execution responsibilities to account team, proactively
monitor success and make strategic recommendations to drive
results* Direct the team in awards and speaking initiatives--by
providing strategic counsel to the account team in abstract and
award submission development including proper positioning, angle
development, argument construction and his/her understanding of the
competitive landscape, applicable industry trends and clients'
goals/priority audiences; Oversee the development of annual
speaking and awards trackers, advise on which abstracts/submissions
PAN will own (per scope) and support account team in management of
timelines and the development of client recommendations* Oversee
client reporting, ensuring PANOptic reports reflect client
objectives and showcase client work clearly and effectively* Ensure
the team is delivering a high level of client service by:-
Directing/assigning/prioritizing account deliverables among the
team- Setting clear deadlines well in advance, allowing time for
internal and client reviews and team mentorship- Monitoring program
activity and timelines weekly to ensure key initiatives are on
track and deliverables are met- Anticipating and addressing client
needs and questions by offering proactive counsel and
recommendations- Ensuring the team is regularly meeting deadlines
to "stay a step ahead" of the client- Proactively flagging any
account/team challenges to your Director/VP* Manage team resources
against account budget, flagging overages and client service issues
to your Director/VP with a proposed solution* Drive the agency's
organic growth by looking for opportunities to introduce integrated
services - social media, creative services - into client programs*
Meet regularly with your teammates to troubleshoot account
challenges, check in on deliverables and provide
mentorship/direction; seek counsel of your Director/VP regarding
any persistent account issuesQualifications:* 5-8 years of B2B
health tech experience in an agency and/or applicable industry*
Experience developing plans and programs including new product
launches and product positioning* Comfortable with media training,
messaging and pitching stories, while ensuring flawless tactical
execution of program elements* A proven ability to manage, develop
and grow client relationships as the day-to-day account lead,
including budget responsibility* Strong content creations
experience and proven skills* Digitally savvy and able to think on
his/her feet.* Solid experience using and managing social media
channels on behalf of clients* Experience and confidence to provide
both traditional and digital/social media recommendations to
clients* Dynamic presentation skills, including the experience
developing and presenting new business proposals* Proven success
managing, mentoring and developing junior staffIf you're feeling
compelled to seek a new challenge with an established, growing
agency, PAN should be at the top of your list! Consistently awarded
a best place to work, PAN prioritizes our employees' well-being and
development by offering an excellent benefits and compensation
package, a celebrated dedicated career coach model, and a vibrant,
laid-back culture that thrives on collaboration and kindness. We'd
love to hear from you!
Keywords: PAN Communications, Boston , Account Supervisor, Health Tech, Healthcare , Boston, Massachusetts
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