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Senior Marketing Operations Technology Integration Specialists

Company: Acquia
Location: Boston
Posted on: February 25, 2021

Job Description:

Apply Now Senior Marketing Operations Technology Integration Specialists at Acquia Boston, MA Acquia is the open digital experience company. We provide the world's most ambitious brands with products built around Drupal to allow them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community and collaboration - giving our customers and partners the freedom to build tomorrow on their terms. Headquartered in the U.S., we have been named one of North America's fastest growing software companies by Deloitte and Inc. Magazine, rated a leader by the analyst community, and named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future and we want you to be a part of it! As Acquia's Senior Marketing Operations Technology Integration Specialists you are responsible for enabling our global marketing programs through a fully optimized technology and database infrastructure. You will take the lead on handling scalable processes and cross-functional initiatives to ensure we integrate and implement innovative marketing technology to maximize our revenue pipeline. Working closely with Sales operations counterparts, you'll also take the lead to ensure we grow and maintain a clean, marketable database of prospect, customer and partner leads, contacts and accounts. Responsibilities

  • Lead technology evaluation and selection process; integration to the full stack, and Optimization
  • Document and handle clearly defined criteria for success and ROI for each technology we use
  • Audit utilization and performance of all tech stack components
  • Troubleshoot issues, work closely with Sales Ops to identify and resolve points of failure
  • Handle vendor contracts, billing and PS utilization
  • Ongoing maintenance of contact and lead DB across the martech landscape
  • Provide governance / compliance recommendations and support
  • Audit for quality standards
  • Implement projects to augment data as needed
  • Provide insights from predictive scoring, contact engagement and lead status to sales and marketing teams for program enhancement Skills and Attributes:
    • Bachelors' Degree required or equivalent work experience in a related field
    • 3+ years of project management experience and Marketing experience
    • Consistent track record in delivering projects from the internal kickoff through launch
    • Experience and a consistent record of success inspiring change within teams to increase efficiency and project quality
    • Demonstrated ability to set expectations and administer adherence to process
    • Strong communication skills with various personality types
    • Strong attention to detail and ability to multi-task
    • Experience with project management software, preferably JIRA
    • Experience with Salesforce and enterprise martech technologies
    • Familiarity and experience with additional marketing technologies such as Lingotek, Zoom webinars, Drift, 6Sence, and DOMO.
    • Familiarity with system integration principles and experience troubleshooting points of failure between various marketing technologies
    • Familiarity with full funnel methodology, metrics, and processes. Requirements:
      • 3+ years experience using enterprise level MAPs. Experience using Acquia Campaign Studio (Mautic) is a plus.
      • If not marketo, experience using another marketing automation platform such as Hubspot, Pardot, or Eloqua.
      • Experience using basic HTML and CSS for email creation and editing in Mautic's WYSIWYG.
      • Experience creating landing pages in Campaign Studio (mautic), hubspot, marketo, or other CMS. Thorough attention to detail as the list segments and marketing campaigns need to align with GDPR regulation. This role is a temporary role that will focus on transitioning and building out Acquia marketing cloud products for our internal use. This Marketing Automation Specialist needs to be operationally-minded. They need to have great organization skills and needs to be able to think logically when creating rules and filters for segmentations (smart lists) and multi-branched campaigns. While also being able to understand the data flows and impacts per tool across the martech stack. Must have strong knowledge of:
        • REST APIs
        • Knowledge of Webooks
        • Php - For building custom plugins in Acquia Campaign Studio (Mautic) The primary responsibility function for this person would include:
          • Work with internal and external vendors to build custom plugins or integrations
          • Build and follow documentation online
          • Build data flow diagrams
          • Build SAL documentation Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law. Are you currently authorized to work in the United States? --*
            LinkedIn Profile --*
            Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)? --*
            Personal Website
            How did you hear about this job? --*
            U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Acquia are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Are you Hispanic/Latino? Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
            • Autism
            • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
            • Blind or low vision
            • Cancer
            • Cardiovascular or heart disease
            • Celiac disease
            • Cerebral palsy
            • Deaf or hard of hearing
            • Depression or anxiety
            • Diabetes
            • Epilepsy
            • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
            • Intellectual disability
            • Missing limbs or partially missing limbs
            • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
            • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: Acquia, Boston , Senior Marketing Operations Technology Integration Specialists, IT / Software / Systems , Boston, Massachusetts

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