Web Analyst (Remote in Georgia or Texas)

Company: Vitamin T
Location: Boston
Posted on: May 16, 2022

Job Description:

SummaryThe Web Analyst will support teams by providing insights and analysis into website and digital marketing performance, trends and opportunities by designing and building reports and dashboards that focus on traffic patterns, marketing channel effectiveness, ecommerce optimization, digital customer experience and conversion trends. A passion for data science, along with experience in website tagging, data integration and analytical platforms is required to help define and design backend requirements and ensure accuracy. Most importantly, the Analyst's insights help guide decision making for strategies and performance analyses for acquisition and eCommerce and digital marketing initiatives.
Essential Functions:

• Drive the technical implementation of web analytics into Salesforce Commerce Cloud.
• Define, implement, document and refine website tagging; proactively identify and rectify data and tagging issues.
• Integrate data from the website with other data platforms.
• Work with cross functional teams to ensure website analytics are implemented in a way that delivers reliable, usable insights, ideally integrating data into automated reporting platforms.
• Partner with site merchandising and UX teams to help execute A/B tests. Generate analysis of performance of the tests and continuously review processes leveraging analytics data to recommend.
• Generate ad-hoc reporting as needed, collaborate on cross-functional projects.
• Perform all duties of an analytics tool administrator and serve as an internal consultant on Google Analytics capabilities and site tagging requirements, including creating/managing account access, all site tagging and configurations, custom dashboards, and user training as requested.
• Participate in marketing, merchandising, promotional discussions and other activities to ensure necessary analytics tracking is set-up prior to site or campaign launches.
• Develop and run regularly scheduled weekly/monthly web analytics reports and dashboard that contribute meaningful analysis with actionable insights, core website analysis, effectiveness of new site feature launches and testing/targeting efforts.
• Define, implement and monitor UTM parameters across all channels to track marketing effectiveness.
• Monitor site analytics and partner with the site merchandising and digital marketing teams to provide best practices for improvements of online conversion.
• Lead regular tagging audits, providing best practices, and troubleshooting to ensure accuracy.
• Manage relationships with vendors and consultants related to analytics.
• Participate in conversations pertaining to audience segmentation and other media optimization efforts.
• Serves as a liaison between the business owners and implementation team to influence tracking plans/technology needs.
• Prepares critical data for feedback to eCommerce, Digital Marketing and creative teams to drive higher sell-through of key items.Minimum Qualifications:
  • Bachelor's Degree or equivalent combination of education/experience.
  • Two years web optimization or testing/experimentation experience.
  • Web strategy management, optimization or testing/experimentation experience.
  • Experience in Google Analytics 360 and Google Tag Manager.
  • Comprehensive working knowledge of Excel and PowerPoint.
  • Advanced analytic/quantitative skills.
  • Strong verbal/written communication and presentation skills.
  • Ability to apply logical thought processes to problem-solving.
  • Ability to analyze, synthesize and distill large volumes of data down to key takeaways.
  • Ability to prioritize work with competing deadlines and frequent interruptions.Preferred Qualifications:
    • Experience with Salesforce Commerce Cloud.
    • Retail industry experience.

Keywords: Vitamin T, Boston , Web Analyst (Remote in Georgia or Texas), IT / Software / Systems , Boston, Massachusetts