Associate Director Marketing Technology

Company: Media Cause
Location: Boston
Posted on: January 27, 2023

Job Description:

Media Cause is an award winning, mission-driven marketing and creative agency that helps nonprofits grow and accelerate their impact. We take a people-first approach to developing powerful creative, scalable growth strategies, and targeted communications that connect with individuals across their entire supporter journey: from awareness and recruitment to fundraising and advocacy, and every touchpoint in-between.
Media Cause consists of 70 full-time employees along with a network of talented consultants. We have offices in Boston, Washington DC, Atlanta and San Francisco as well as team members who work remote. Our agency has grown in size every year since our founding, landing on the Inc. 5000 list for the fastest growing private companies in America three times. We have built a strong business although Impact is our North Star. In addition to winning numerous awards for our client work in 2021 , for our positive impact on our community, our industry and society as a whole.
Media Cause is looking for an Associate Director, Marketing Technology to help accelerate the growth and impact of organizations doing good in the world by helping them fully realize the potential of the digital platforms and tools they currently use, and working to employ new best-in-breed technologies to ease the burden on staff.
Who You Are:
The ideal candidate has 5-7 years of digital marketing experience across non-profits and digital marketing industries. Bonus points for prior agency experience.
We're looking for people with a passion for driving meaningful results for clients, a hunger to continue learning in the ever changing digital world, the ability to problem solve to overcome any challenge, a passion for helping teammates succeed, and a strong desire to change the world.
This position can be REMOTE
Skills & Experience Required

• HubSpot Certified required.
• Ability to learn new platforms and processes quickly and self-teach when needed.
• Familiar with, and have experience, in the following software categories: Customer Relationship Management (CRMs), Content Management Systems (CMSs), Email Marketing and Automation, Lead Capture and Landing Page Builders, Online Fundraising, Public Affairs and Advocacy, Analytics, and Tag Management Software (TMSs).
• You delight in troubleshooting unfamiliar problems and can articulate your solutions in a language that coworkers and clients can understand.
• You're able to teach others what you've learned and answer questions patiently and without judgement.
• Mastery of Excel/Google Sheets and ability to slice, dice, and pivot-table to your heart's content.
• Ability to build out marketing emails and set up automation workflows using WYSIWYG design editors and, when required, basic HTML and CSS.
• You find joy in setting up a new platform from scratch and using a system of integrations to connect the chosen solution to the rest of the client's existing technology stack.
• You have a keen eye for problem spots and are confident in your ability to conduct Quality Assurance (QA) reviews prior to important publishing dates and campaign sends.
• You have a working knowledge of conversion tracking as a general practice and are able to set up Custom Events and Goals in Google Analytics using first party integrations and Google Tag Manager, with the correct guidance and/or support documentation.
• You are comfortable working in G Suite tools, including Gmail, Google Docs, Google Slides, Google Sheets, and Google Forms, and workplace productivity tools such as Slack and Basecamp.
  Other Considerations
  
  • Website User Experience (UX) and User Interface (UI) Design Evaluation
  • Quality Assurance (QA) Evaluation
  • UTMs/Source Code/Link Tracking Setup
  • Experience with the following platform categories:
    • Online Fundraising and Donor Management (ie: Classy, Fundraise Up, Give Lively, Luminate Online, Raiser's Edge NXT, Engaging Networks, Bloomerang, Kindful, DonorPerfect, Altru and other Blackbaud Systems)
    • Customer Relationship Management (HubSpot, Salesforce CRM, NetSuite, EveryAction, Virtuous, NeonCRM, Salsa CRM)
    • Content Management System Software (ie: WordPress, Drupal, Webflow, Squarespace, Wix)
    • Email Marketing and Automation (ie: HubSpot, MailChimp, Salesforce Marketing Cloud, Pardot, Marketo, ActiveCampaign, Klaviyo, CovertKit, Emma)
    • Public Affairs and Advocacy (Phone2Action, NationBuilder, CQ Engage, EveryAction, Action Network, Salsa Engage, Care2, Change.org)
    • Lead Capture (Unbounce, Gravity Forms, OptInMonster, Instapages)
    • Relevant Platform Certifications (ie: Salesforce Administrator, Salesforce Nonprofit Cloud Consultant, Marketo Certified Expert)
      Company Perks & Culture
      
      • Family first work environment with flexible work from home options to accommodate personal obligations
      • Robust health, dental, and vision benefit plans for you and yours
      • 401k & retirement planning
      • Agency-wide profit sharing
      • Unlimited personal time off (with an enforced 3 week minimum every year)
      • Quarterly mental health Fridays to reset and recharge
      • Flexible remote work: We're open to candidates located anywhere in the US and support work getting done wherever it works best for the employee
      • $150/month health & wellness stipend to strengthen your body and/or mind
      • $1,000/year individual professional development stipend to cover any education/training that you want to pursue to grow in your role (or as a human!)
      • Agency commitment to building and supporting (and we hold ourselves accountable)
      • Transparent & equitable career growth opportunities: Clear path for advancement and opportunity for anyone to raise their hand for promotion every 6 months
      • The ability to work with genuinely fantastic humans who care deeply about the work we do and each other
      • Yearly donations made to employees nonprofit of choice to celebrate their Media Cause work anniversaries
      • A culture of volunteering and giving back to the communities we work in and to the issues we care about around the world (quarterly office volunteer days will return after COVID)
        This is a salaried role commensurate with experience. Media Cause is committed to hiring individuals who are traditionally underrepresented in the field of marketing. We strongly encourage all qualified people to apply.

Keywords: Media Cause, Boston , Associate Director Marketing Technology, IT / Software / Systems , Boston, Massachusetts