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Engagement Strategist (Contractor)

Company: Vertex Pharmaceuticals Inc (US)
Location: Boston
Posted on: September 17, 2020

Job Description:

We are looking for an Engagement Strategist to deliver innovative customer engagement strategies in Vertexs pipeline disease areas. These projects will generate insights and strategies that accelerate successful commercialization into new disease areas, with a specific focus on AATD and FSGS disease awareness and diagnosis. This person will work closely with colleagues in new products planning, global marketing, patient services, managed markets, GIS, and marketing science to work on projects of various sizes and scale. The ideal candidate will have a strong working knowledge of audience building and cutting-edge digital customer engagement models.

Key Responsibilities

Engagement Strategy/ Innovative thinking

* Ideate & implement effective engagement strategies to reach & engage HCPs and patients for disease awareness & diagnosis * Drive digital media innovation through the identification, vetting, and piloting of new digital media partners, channels, and purchasing models, taking a test-and-learn approach * Build and manage strategic partnerships with third party digital publishers and solution providers (e.g. Google, Facebook, LinkedIn, WebMD/Medscape, Doximity, DMD, Healthline, Sharecare, deepintent, etc.);

Future Communications Planning & Patient/Physician Insights

* Build customer insights and target profiles that enable future engagement planning. * Scan the landscape for trends by conducting competitive research for commercial innovation & new engagement capabilities * Develop recommendations for Vertex & outside agency partners based on insights gathered to enhance new & ongoing programs or campaigns

Minimum Qualifications

* Deep understanding of digital media tactics (e.g. paid search, programmatic, endemic/non-endemic display, custom third-party programs, social media, online video, point of care, EHR, mobile, geo-targeting, etc.) and how they fit within a broader marketing mix and customer engagement plan; * Track record of delivering successful digital media tactics and optimizations with proven customer engagement and business results (e.g. ROI); * Strong working knowledge of AdTech and media purchasing mechanics, including data management platforms (DMPs), demand-side platforms (DSPs), agency trading desks, ad networks and exchanges, customer data platforms (CDPs), etc.; * Skilled relationship-builder and cross-functional collaborator with proven leadership and teamwork abilities, able to manage priorities and drive results across a broad set of internal and external stakeholders; * Ability to simplify complex ideas into concise, clear visuals and language; * Excellent attention to detail, sense of urgency, and ability to navigate ambiguous situations.

Education/Experience:

* Bachelors degree; * 8+ years media planning experience including 3 years in a management capacity.

Keywords: Vertex Pharmaceuticals Inc (US), Boston , Engagement Strategist (Contractor), Other , Boston, Massachusetts

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