Senior Designer, Birch Lane

Company: Wayfair Stores
Location: Boston
Posted on: January 15, 2021

Job Description:

Wayfair is home to one of the retail industry---s largest in-house creative agencies. The Creative Group is a world-class team, comprised of many disciplines --- designers, copywriters, stylists, editors, cinematographers, directors, producers, and more. Our work fuels all forms of on-site and off-site marketing and communication with our consumers, from TV to online video to social, email, direct mail, and more.The extended Wayfair family includes three Specialty Retail Brands, each with its own distinct positioning and product assortment. We are: AllModern, Birch Lane, and Joss & Main. We---re on the lookout for an ambitious Senior Designer for Birch Lane, the classic and timeless brand. This seasoned designer is a visionary who can execute and drive high-profile creative strategy. You---ll execute design across all marketing channels. The role requires someone who can partner with both creative and non-creative business partners, and can be a trusted mentor to junior team members.What You---ll Do: Develop and maintain the brand---s design standards to drive brand consistency and evolution.Review and thoughtfully critique the team---s work, providing actionable feedback and direction for junior team members to explore.Manage aggressive deadlines along with your project manager.Maintain seamless communication with partners on other teams, effectively translating creative strategy when required.Analyze performance metrics and other data (especially customer insights) from a creative point of view, and use that information to guide creative decisions.Provide innovative creative solutions that both elevate the brand and engage customers.Think critically to drive efficiency, strategically planning work that can be used across multiple channels and media.What You---ll Need:6 years relevant experience, preferably for an e-commerce brand.Print experience Editorial experience a plus.Experience with motion design and video.Familiarity (or deep obsession) with home furnishings, and interior design or fashion.Strong organizational powers and time management.For consideration, an online portfolio or samples of your work are required. We would love to see:Brand/campaign examples you---re most proud of.Insight-driven conceptual work.Projects for unexpected channels (ambient, experiential, out-of-the-home --- all great).Successful creative that influenced a positive change in customer behavior.About UsWayfair is one of the world---s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we---re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you---re looking for rapid growth, constant learning, and dynamic challenges, then you---ll find that amazing career opportunities are knocking.No matter who you are, Wayfair is a place you can call home. We---re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair --- and world --- for all. Every voice, every perspective matters. That---s why we---re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.

Keywords: Wayfair Stores, Boston , Senior Designer, Birch Lane, Other , Boston, Massachusetts