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Lead, Programmatic Activation

Company: AgHires
Location: Hanover
Posted on: April 10, 2021

Job Description:

The primary responsibilities of this role, Associate Manager Programmatic Activation, are to:

  • Execute campaign launches including all line item set up, tagging and trafficking activities with high level of attention to detail to ensure reporting and measurement accuracy;
  • Improve continuously, daily and weekly optimizations that can be applied portfolio-wide to generate YoY ROI/ROAS growth from digital media investment;
  • Collaborate with internal and external partners to reach Consumer Health and individual brand goals by participating in new technology, inventory, data, creative and attribution partnerships;
  • Attain and maintain mastery of media buying-related technologies, including DSPs, walled garden self-service tools, DMPs, tag management and ad servers;
  • Select optimal best practice campaign line item set up to maximize optimization options, breakout reporting pivots and performance;
  • Monitor proactively daily campaign performance to identify optimizations that maximize return on programmatic ad spend, scale investment and ensure brand objectives are met on an ongoing basis;
  • Triage and escalate campaign launch and management issues;
  • Work with internal team to activate, optimize, and report out on scheduled programmatic tests;
  • Have an alignment with and understanding of brand goals to address brand team needs and communicate results and insights back to brand teams;
  • Ensure access to actionable campaign and ad marketplace data, alignment of campaign line item set ups with reporting breakout structure and facilitating ad hoc analyses by following internal taxonomy;
  • Work with transition agency partner for campaign trafficking for taxonomy and line item creation within DSP(s);
  • Work with programmatic platform partners as needed for best practices to increase efficiency, effectiveness and other campaign KPIs;
  • Participate in platform partner training as needed to attain and maintain additional campaign management skills. Sign Up for Job Alerts & AgHires Email Newsletter By clicking this button, you consent to receive emails about new jobs that relate to your search criteria. Remember: you can cancel these email alerts at any time.

Keywords: AgHires, Boston , Lead, Programmatic Activation, Other , Hanover, Massachusetts

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