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Marketing and Brand Associate (Bilingual)

Company: Planned Parenthood League of Massachusetts
Location: Boston
Posted on: April 10, 2021

Job Description:

Marketing and Brand Associate (Bilingual) Boston, Springfield or Worcester, MA / Business Development & Community Outreach / PPLM has been a leader in promoting sexual health for--more than 90 years. We believe that all people deserve the information and expert services to make informed, personal decisions that affect their health, their lives and their futures. We are the state's leading provider of sexual and reproductive health services. We educate families and empower youth to make responsible choices that lead to healthier lives. We advocate for policies that improve sexual health. Our Commitment to Diversity, Equity and Inclusion: PPLM believes sexual health is essential to every person's overall health, well-being and happiness. We recognize that geographical and systemic barriers entrenched in discrimination and stigma prevent people in Massachusetts from having equitable opportunity to choose their own path and access to sexual and reproductive health care. In order to address health equity in communities across Massachusetts in an authentic way, we must start with ourselves. We are taking focused steps to make progress in our own organization. We have embarked on a diversity, equity and inclusion journey that will lead us toward becoming an organization that better reflects our patients and embodies cultural humility. We are wholeheartedly committed to this work. Position Summary: Planned Parenthood League of Massachusetts is seeking a Marketing and Brand Associate to contribute to innovative business strategies, positioning the organization for success in the changing healthcare marketplace. Working closely with the Marketing Manager and Business Development Team, the Bilingual Marketing and Brand Associate will help develop and implement a range of strategies (advertising, social media, partnership development) to recruit and retain patients to health centers throughout the Commonwealth, with an emphasis on cultural responsiveness throughout their work and specifically in Latino/a/x and Hispanic and Spanish-speaking communities. The Marketing and Brand Associate will also work to maintain PPLM's brand both internally and externally. A key part of this role will be to ensure all materials created and use of Planned Parenthood's trademark is in agreement with Planned Parenthood Federation of America's accreditation guidelines. In addition, the Bilingual Marketing and Brand Associate will be responsible for translating written materials in Spanish and English for the Business Development team (and for the organization on a case by case basis). This person will also be responsible for transcreating English marketing materials and campaigns to serve Spanish-speaking audiences. Finally, the Bilingual Marketing and Brand Associate will provide creative input on future campaigns that aim to promote PPLM's critical mission. This position requires a self-starter with excellent time-management and multitasking abilities, a collaborative spirit, and a can-do attitude. Our team works with people of different races, ethnicities, sexual and gender identities and expressions, ages, abilities and experiences, and the work of the Marketing and Brand Associate will seek to understand and support the many communities that we serve.-- Compensation: Up to $24/hour. 37.5 hours per week.

  • Become a subject matter expert in PPLM's services
  • Assist with multi-media marketing and advertising programs for health services and education
  • Serve as the liaison between graphic designer, media buyers, and other external partners
  • Foster relationships with Spanish-speaking and multilingual vendors
  • Translate written materials in Spanish and English for the Business Development team (and the organization on a case by case basis)
  • Transcreate marketing and campaign materials to serve Spanish-speaking audiences and communities
  • Create copy for website, social media platforms, presentations, and other platforms to increase health center access for Latino/a/x and Hispanic communities
  • Stay abreast of new social platforms and best practices
  • Manage social media interns once applicable
  • Coordinate PPLM social media platforms (Facebook, Instagram, and Twitter)
  • Attend external events with outreach staff on an as needed basis
  • Manage and update website content and manage multi-department requests
  • Ensure all materials created are in alignment with Planned Parenthood Federation's brand guidelines
  • Leverage marketing and branding tools available through the Planned Parenthood Federation of America
  • Assist with market research projects to better understand competitive environment and stakeholder needs
  • Other tasks and responsibilities as needed-- Qualifications:
    • Bachelor's degree in marketing, communications, public/health care policy, or related area of studies required
    • Bilingual capabilities in Spanish and English required
    • 1-3 years of experience in marketing, community outreach, or healthcare environment
    • Proficient in the Microsoft Office Suite; knowledge of Adobe products
    • Experience managing Dynamics database or other CRM and Google Analytics is a plus
    • Knowledge of social media platforms and practices including Facebook, Twitter, Instagram, and LinkedIn
    • Exceptional interpersonal and presentation skills
    • Proven writing ability, preferably in a marketing environment
    • Organized and analytical with strong attention to detail
    • Demonstrated ability to work with people of different races, ethnicities, sexual and gender identities and expressions, ages, abilities and experiences.
    • Available transportation/access to a vehicle for meetings throughout Massachusetts (up to 25% in-state travel)
    • Moderate to heavy lifting and carrying (up to 50lbs) of marketing materials and other equipment is required.
    • Must be able to attend night and weekend events on a periodic basis Planned Parenthood League of Massachusetts is an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment, and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. Planned Parenthood is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.

Keywords: Planned Parenthood League of Massachusetts, Boston , Marketing and Brand Associate (Bilingual), Other , Boston, Massachusetts

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