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Vycom - Market Development Manager, Outdoor Living & Marine Applications

Company: The AZEK Company
Location: Boston
Posted on: June 13, 2021

Job Description:

Market Development Manager, Outdoor Living & Marine Applications

Company: Vycom Location: Remote based in the eastern US.

A Division of The AZEK Company, Vycom manufacturers and supplies market leading brands of innovative PVC and HDPE based plastic sheet products designed to replace wood, metal and other traditional materials in a variety of applications. These products include Celtec plastic sign material and substrates, Flametec fire resistant, high temp plastic, HDPE sheets, Seaboard marineboard, Corrtecchemical/corrosion resistant plastic, Playboard, industrial plastics, and Designboard

Job Description:

The Market Development Manager is responsible for downstream engagement in the Outdoor Living and Marine markets to enable specification of Vycom products. They are the owners of multi-generation product plans that will drive both short-term and long-term new product development driving revenue and profitability growth. Linking macro-trends and unmet market needs with innovation will be a critical aspect of this role. This position will report to the Vice President of Sales and Marketing for Vycom and the location is negotiable.

Major Responsibilities:

  • Working across cross-functional teams including sales, marketing, product management, operations, and research & development
  • Serve as primary Vycom contact for designated industry end-users including membership and involvement with key industry associations and events/conferences.
  • Drive adoption of Vycom solutions through targeted value-chain engagement and education, developing critical understanding of key leverage points and specification owners.
  • Serve as market expert, providing critical insights and knowledge to functional teams.
  • Primary owner of multi-generation product plans, leading marketing efforts for new product development for any of the following: 1) Product line extensions; 2) New to Vycom products; 3) New to the world products
  • Lead stage-gate projects for new product development efforts as needed.
  • Development of strategic marketing collateral
  • Support sales personnel in the development of key account plans for targeted customers
  • Manage strategy at key industry trade shows; attend additional exhibitions as a non-exhibitor to gain knowledge, network and identify new business leads.
  • Provide information on competitive landscape.
  • Utilization of CRM tools to document leads for the field and inside sales teams and communicate key market and customer insights.

The candidate should demonstrate the following critical competencies:

  • Excellent communication skills and comfortable operating in a matrix organization structure
  • Existing market knowledge or ability to quickly develop proficiency.
  • Superior capability to develop relationships and build credibility.
  • Understanding of industry structure and key market metrics (addressable market size, entitlement share, value-based pricing components, competitive landscape, etc.)
  • Highly collaborative
  • Ability to effectively influence teams and deliver results.

Qualifications

  • Bachelor's Degree from an accredited college or university required (STEM or business degree preferred)
  • MBA a plus, but not required.
  • Preferred 7+ years' experience in sales, marketing, or related field

Keywords: The AZEK Company, Boston , Vycom - Market Development Manager, Outdoor Living & Marine Applications, Other , Boston, Massachusetts

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