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Marketing Manager, Consumer

Company: Insulet Corporation
Location: Acton
Posted on: June 12, 2021

Job Description:

Insulet started in 2000 with an idea and a mission to enable our customers to enjoy simplicity, freedom and healthier lives through the use of our Omnipod product platform. In the last two decades we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle accommodating.

We are looking for highly motivated, performance driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

Job Title: Marketing Manager, Consumer

Department: Marketing

Manager/Supervisor: Sr. Marketing Director, Consumer

FLSA Status: Exempt

SOP Group: Marketing Management

Position Overview:

Want to have an impact on Omnipod's goal to a best-in-class consumer experience leader in Diabetes space? Want to put your true marketing skills to work and be part of establishing the Omnipod brand in the hearts and minds of consumers? Then join the Consumer Marketing team! These days, customers increasingly expect communications that are relevant, timely, and personalized. Regardless of what channel they are using to interact with us - whether it's on a computer, mobile device, or phone - we want to make sure we are meeting and surpassing expectations with interactions that are easy and delightful. As a Marketing Manager focused on broad based marketing communications, you will get to help make this a reality in three major ways:

  • Drive the consumer marketing messaging and programs for our innovation pipeline and current in market products throughout all channels-partner with the innovation team to develop downstream marketing programs to help launch them with success

  • Develop marketing programs that exceed consumer expectations-from before they are a customer of ours all the way through to becoming a product advocate

  • Optimizing current campaigns for growth and efficiencies. As you push forward, your work will help drive several impactful KPIs across the organization, including customer base growth, conversion, and retention. This role provides a unique opportunity to work at the intersection of strategy, acquisition, and tech to drive brand new, highly-visible, and impactful initiatives that positively change the lives of people living with diabetes

General Responsibilities:

  • Drive and manage a product line from start to finish - understand retention issues, barriers to trial and work cross functionally to develop programs to ensure success.

  • Identify, develop, manage and support team to implement a portfolio of marketing programs; both traditional advertising and digital to drive acquisition, conversion and retention

  • Work with wide range of partners across the organization to gain buy-in and bring consumer lead marketing vision to market

  • Partner with senior & executive team members and manager to establish and evaluate metrics and performance benchmarks for all consumer marketing programs

  • Share successes with global marketing organization and aid where possible to translate US marketing successes for global consumption

  • Leverage highly effective written and verbal communication skills with peers and leadership; help represent the Marketing organization to internal and external stakeholders, including executive leadership

  • Take on whatever else this growing, entrepreneurial company has to offer to support personal growth and development

Work Experience Demonstrates

  • Understanding of consumer advertising and understands what it takes to build a brand from the bottom up

  • Has a proven track record of driving acquisition through new and innovating marketing techniques

  • Ability to develop business case for new programs, including demonstrating potential ROI

  • Understanding the role of mobile in the consumer journey and make UX / optimization recommendations

  • Ability to collaborate cross functionally, specifically in areas of continuous improvement to achieve key business targets

  • Has a track record of managing agencies and using analytics to inform decision making

  • Has partnered with agencies to develop marketing communications and managed paid media campaigns, including media recommendations, creative development and implementation

Other

  • Experience managing supporting agencies and consultants

  • For direct report(s) experience developing quarterly reviews, POAPs and build development plans

  • Brings other experiences to the group and is prepared to help in other areas of marketing as required

Qualifications:

  • MBA strongly preferred or Bachelor's degree (with a concentration in Marketing) required

  • 7+ years of relevant experience in a consumer marketing-driven organization

  • Desire to make a significant impact on the lives of those with diabetes, their families and friends

  • Experience in marketing a consumer product and managing large media budgets highly preferred

  • Experience with diabetes and medical device and / or healthcare experience / HIPPA regulated products ideal, but not required

  • Strong analytical mindset and ability to interpret data to make recommendations: you don't need to be an Excel whiz (though it always helps!) but you do need to be comfortable thinking and talking about analytical questions

  • Demonstrated track record of leading both development and execution of strategic plans to drive customer acquisition and improve retention, including translating it into the digital space

  • Proven track record of ideating and launching new to market customer acquisition initiatives

  • Proven ability to collaborate effectively and project manage multiple key business partners

  • Intellectual curiosity, including the willingness to dig in and learn more about things

  • Excellent written and verbal communication skills, including advanced PowerPoint and the ability to present concisely to influence others

  • Ability to work in a fast-paced environment, work on multiple priorities and willingness to have some fun along the way!

Physical Requirements: (post-covid)

  • Travel can be up to 10% per quarter

  • International travel up to 2x per year

  • Expected to attend project related, consumer events, tradeshows or conferences (many on weekends)

  • In Acton Office on a regular basis

Keywords: Insulet Corporation, Boston , Marketing Manager, Consumer, Other , Acton, Massachusetts

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